Marketing Manager

Job Description – Marketing Manager 
Role Title:
     Marketing Manager
     Department:
     Marketing
    
Job Level:
     4
     Location:
     Knutsford
    
Number of Direct Reports:

4
     Number of Total Reports:

4

Role Purpose
Reporting in to the Network Director, UK, this role will oversee all marketing related activity for the UK Freight division. As a senior specialist within the marketing field, this role will manage the marketing team and build effective relationships with the UK freight network (both managed offices and franchised) to successfully deliver the marketing plan and maximise performance.

Key Responsibilities  

Support the Network Director in the achievement of revenue targets across the UK network by delivering an annual marketing plan that contributes to the achievement of new business targets and increasing revenue from existing customers
Create and deliver an annual market plan/calendar that supports seasonal spend patterns from target industry sectors in order to maximise revenue opportunities and effectively manage all marketing activity within the UK freight marketing budget (with a focus on ROI)
Provide impact analysis of delivering against sales campaign objectives
Make recommendations on marketing spend based on maximising revenue, and manage marketing spend in line with budget
Prepare a monthly report for the Network Director on all marketing related activity, setting out performance against key objectives and monthly marketing spend
Ensure that all marketing content clearly communicates Speedy Freights USP’s to prospects within our target industry sectors in order to simply and coherently differentiate our service offering from competitors
Regularly communicate with the Sales Manager community in order to ensure that they have the relevant marketing and sales tools to effectively close new business
Work closely with the Network Director and any other relevant stakeholders to drive forward and develop marketing initiatives for the business division
Support the Network Director on applicable projects under the GV30 programme
Ensure the Marketing team provide a basic level of marketing support to the other divisions and respective franchisees in line with the marketing service plan
Ensure any external marketing agencies who support other business divisions (i.e. Parcels and the USA) are provided with our brand guidelines
Oversee digital marketing campaigns (SEO, PPC, social media and email marketing)
Manage the external PR agency relationship and approve press releases
Ensure brand consistency across all channels and communication (internal/external)  

Oversee the application process for industry awards and ensure these are aligned with our brand
Oversee the production of promotional materials and marketing campaigns
Support on internal communication for the UK freight business division
Monitor and analyse market trends and competitors' strategies
Provide business intelligence on key competitors and marketplace trends, identifying ways of gaining a competitive advantage in the market
Ensure all marketing activities comply with industry regulations and company policies
Drive a high-performance culture within your team and ensure successful completion of the company’s performance management process
Effectively manage the talent within your team including recruitment and onboarding, team engagement, team development and succession planning Experience 

Proven experience in a similar role in B2B marketing
People management experience (managing a small marketing team)
Previous experience in managing agency relationships (e.g. PR)
Ability to support on broader projects and meet deadlines
Experience in resolving business issues or addressing internal business requirements by applying professional judgment and specialist expertise Skills and Knowledge

Have a degree in marketing or an equivalent level of education or experience
Strong knowledge of market research and data analysis methods
Excellent verbal and written communication skills
A very high level of attention to detail (particularly with written content)
Customer focused and high level of commercial acumen
Ability to manage complex business issues and address internal requirements
The ability to maintain great working relationships with various stakeholders
Able to successfully manage a marketing budget and demonstrate ROI
Ability to prioritise the right activities that deliver value to our business
IT Proficient, with the ability to use multiple IT systems, applications and CRM’s
Effective people management skills to drive high performance and develop talent
Ideally knowledgeable on the transport and logistics sector, with a good understanding of marketing trends and emerging markets is desirable