Are you a data-driven CRM specialist with a passion for creating impactful, multi-channel marketing campaigns? Do you thrive in a fast-paced, sports-focused environment where customer insights shape every decision?
We're recruiting for a B2C professional sports business driven by data, customer insight, and high-impact marketing. We're passionate about delivering personalised, engaging experiences to our audiences across multiple channels-email, SMS, social, and beyond. We're now looking for a strategic and hands-on CRM & Data Manager to lead the way in campaign execution and data integrity.
Role Overview
As CRM & Data Manager, you will be responsible for planning, building, and delivering cross-channel marketing campaigns-with a core focus on email marketing. You'll also take ownership of our customer data ecosystem, including data integrations, manual data flows, and the implementation of best-in-class data management practices.
This role is ideal for someone who thrives on both operational execution and data strategy, and who understands how to use customer data to drive meaningful marketing results.
Please Note: Proficiency in Italian and a minimum of three years of relevant experience are essential requirements for this role.
Key Responsibilities:
CRM & Campaign Execution
Plan, build, and launch multi-channel marketing campaigns, with email as the primary focus
Own campaign set-up, segmentation, personalisation, A/B testing, and performance tracking
Collaborate with the marketing team to deliver automated journeys, newsletters, and promotional campaigns
Monitor deliverability, open/click-through rates, and continuously optimise performance
Data Management & Integration
Oversee daily customer data flows across systems-CRM, email platforms, ecommerce, and analytics tools
Manage manual data processes where automation isn't yet in place
Work with tech teams (or third-party providers) to implement and maintain data integrations
Maintain a clean, unified customer database that supports precise segmentation and reporting
Strategic Data Leadership
Ensure all key elements of a data management strategy are understood and implemented: quality, governance, compliance, enrichment, and reporting
Identify opportunities to improve data efficiency and campaign effectiveness through better use of customer insights
Stay current on best practices in B2C CRM and marketing technology
About You
We'd really like you to be be a HUGE sports fan - and if you like football, if you're passionate about a team, even better (but not that you don't have to have experience working in sports - we can teach you that)
Fluent in English and Italian (written and verbal)
Based in the UK or Western Europe with the right to work remotely
3+ years' experience in a CRM or email marketing/data operations role within a B2C environment
Proficient with CRM and ESP platforms (e.g. Dynamics 365, HubSpot, Mailchimp, etc.)
Strong understanding of data structures, integrations, and segmentation logic
Comfortable using Excel, Google Sheets, or SQL for data manipulation and analysis
Detail-oriented, self-motivated, and able to manage multiple deadlines
Knowledge of GDPR and data privacy best practices is a plus
Why Join Our Client?
A remote-first, flexible work culture with a collaborative team
A chance to shape the CRM and data strategy of a high-growth B2C brand
Autonomy to make real impact and bring ideas to life
Competitive salary and growth opportunities
A leader in the sports data business
Interested?
If you're a hands-on CRM expert who loves data, lives for a well-timed campaign, and wants to help shape customer journeys across European football, we'd love to hear from you.
No Recruitment Agencies Pls
