Digital Insights & Merchandising Manager

There’s plenty about Topps Tiles that might surprise you. Like the scale of our Support Office in Leicester. We have Finance, Marketing, Buying, Central Operations, HR, Property, Customer Service and IT all under one roof. Tight-knit teams of talented people working together and working hard to get things done and drive results. But then, would you expect anything less from an ambitious, dynamic, market-leading, multi-million-pound retail business? After delivering our 20% market share goal of “one in five” in 2023, we have launched our new goal – Mission 365 – targeting £365 million of sales

Digital Insights & Merchandising Manager

As a Digital Insights & Merchandising Manager you will be responsible for the commercial trading and online conversion of our retail website, trade website and trade app in a fast paced environment. Combining data insights with an effective merchandising strategy, you’ll turn data in to actionable commercial decisions. You will analyse performance to inform on-site merchandising and trading decisions, and manage an extensive database of search and category listings.

We are looking for someone who is passionate, analytical, commercially minded and customer first.

Responsibilities:

• Insights & Analysis: Analyse sales data and customer behaviour to report on sales performance, identify trends, opportunities and optimisations, and influence potential on-site tests. Also monitor competitor activity to understand the wider market.
• Category & Search Merchandising: Define, execute and optimise an effective online merchandising strategy so that every customer finds what they need, quickly and efficiently.
• Personalisation: Ensure categories and search listings are personalised effectively and relevant for individual customers.
• Imagery: Work collaboratively with the in-house Customer and Creative team to ensure product imagery is relevant and merchandised effectively to drive conversion.
• New Product Launches: With support from the Digital Marketing Executive, merchandise new products effectively.
• Commercial Trading: Utilise insights and sales analysis to effectively trade both websites and app, sharing and informing commercial recommendations with the wider on-site digital team to ensure that every on-site feature has a commercial value.
• Cross-functional Collaboration: Work closely with the Digital Retail Marketing Manager, Digital Trade Marketing Manager, App Project Manager and wider Digital team to share insights, inform the digital strategy and turn data in to decisions.

Requirements:

• Proficiency in analytics and insights tools like Google Analytics, Firebase, Hotjar or Clarity.
• Able to build and maintain performance dashboards using SQL, Power BI and/or Excel.
• Proficient in back-end ecommerce platforms, like Magento, and front-end CMS.
• Experience with using Bloomreach (or a similar CEP) is desirable.
• Strong commercial awareness and a passion for all things data.
• Decisive, reactive and able to apply sound judgement to lead decisions at pace.
• Able to work well both individually and as part of a collaborative team.
• A wider understanding of how digital and traditional marketing channels work together is desirable.

What we’ll do for you

In a culture where hard work is recognised and great results are rewarded; you can look forward to a company bonus that will give you a share of our success (up to 25% of your base salary). Then there’s a generous staff discount, pension and life assurance, a holiday allowance that increases with length of service and a wide range of other benefits. Plus, flexible working, free on-site parking, generous discounts on products and services and more. A lot more. We’re committed to promoting talent from within too, which means you’ll be well-supported to build a rewarding career with an individual development plan and lots of training on offer.

Diversity, Equity and Inclusion

At Topps Group we believe that diversity isn’t just a box to tick. We are committed to creating an authentic ‘One Topps’ culture, where our colleagues feel included and supported regardless of who they are or where they are from

We actively welcome applications from individuals of all races, ethnicities, genders, sexual orientations, abilities, ages, religions, and socio-economic backgrounds. If you need any adjustments during the recruitment process, just let us know—we’re here to support you.

Join us in shaping a culture where inclusion is more than a policy—it’s a daily practice.

Think you know Topps Group? Think again.

There's plenty about Topps Group that might surprise you. Like the fact that you don't need to be a DIY or tile expert to work in one of our stores or our Leicester based Support Centre.

Or the fact that that we're Britain's largest specialist tile retailer, with more than 1,600 in-store specialists providing world class customer service to homeowners and tradespeople in over 300 stores nationwide.