Digital Data Analyst

Digital Data Analyst
London, Hybrid working 2 days in office

Salary up to £48,000

This is a high impact Digital Data Analyst role for a business investing heavily in its data capability. As they move from legacy reporting into a modern analytics and data lake environment, this position plays a crucial role in shaping how digital performance is understood and improved across ecommerce.

The Company
They are a well established UK retail brand with a strong omnichannel presence across online and physical locations. The organisation is values led, with a clear focus on sustainability, long term growth and employee wellbeing. Data is becoming increasingly central to commercial decision making, with senior buy in to build a modern, insight driven culture.

The Role
You will sit at the intersection of ecommerce, analytics and data engineering, translating digital trading questions into clear, actionable insight.

• Analyse ecommerce performance across traffic, conversion and customer journeys
• Build and maintain Power BI dashboards that support digital trading decisions
• Deliver ad hoc analysis for ecommerce and performance marketing teams
• Investigate changes in traffic, conversion and funnel performance
• Generate insight from GA4 and digital analytics tools
• Identify gaps in tracking and data quality
• Define tracking requirements and brief data engineering teams
• Partner closely with ecommerce stakeholders to guide and challenge decisions with data

Your Skills and Experience

• Strong commercial experience in ecommerce or retail analytics
• Deep understanding of GA4 including events, parameters and ecommerce tracking
• Experience analysing digital funnels and user behaviour
• Power BI reporting and dashboard development skills
• Exposure to DAX and semantic modelling
• Confidence working with data pipelines and tools such as BigQuery and GTM
• Strong stakeholder communication and data storytelling skills
• Ability to investigate, challenge assumptions and turn analysis into action

How to Apply
Apply now to learn more about this Digital Data Analyst role and how you can make a real commercial impact through data.