Senior Marketing Data Analyst - Paid Channels

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

We are looking for a results-oriented Senior Marketing Analyst to join our Marketing Analytics team at Wise, specializing in paid channel optimization. Our mission, "Money Without Borders," inspires us to create the best ways to move and manage money globally.

If you’re excited about this mission and want to make a real impact through data-driven paid marketing optimization, this role is perfect for you. You’ll own the analytical strategy for either our paid social or paid display channels, driving performance improvements and incremental growth through rigorous testing and optimization.

• Own end-to-end analytics for a major paid marketing channel (paid social or paid display), becoming the go-to expert for performance insights and optimization opportunities
• Design and execute systematic A/B testing frameworks to continuously improve campaign performance, creative effectiveness, and audience targeting
• Build and maintain comprehensive reporting systems that track channel performance, efficiency metrics, and incremental impact
• Conduct deep-dive analyses into campaign performance, identifying optimization opportunities across audiences, creatives, placements, and bidding strategies
• Partner closely with channel managers to translate data insights into actionable optimization strategies that drive incremental customer acquisition
• Develop and refine attribution methodologies to accurately measure true incremental value and inform budget allocation decisions
• Create automated reporting and alerting systems to enable real-time performance monitoring and rapid response to changes
• Analyze competitive landscape and industry benchmarks to identify new testing opportunities and strategic advantages
• Drive efficiency improvements through bid optimization, audience refinement, and creative performance analysis
• Collaborate with cross-functional teams to ensure paid channel strategies align with broader marketing and business objectives

• Minimum 2-3 years of experience in paid marketing analytics, performance marketing, or digital marketing analytics
• Strong proficiency in SQL and Python/R for data manipulation and analysis
• Hands-on experience with paid social and/or paid display platforms (Meta, Google Ads, DV360, etc.)
• Deep understanding of paid marketing metrics including CPM, CPC, CTR, CVR, CAC, and ROAS
• Proven track record of designing and analyzing A/B tests with statistical rigor in a paid marketing context
• Experience with attribution modeling and incrementality measurement for paid channels
• Strong analytical skills with the ability to identify patterns and opportunities in large datasets
• Experience with modern data stack tools (dbt, Looker, Tableau, or similar)
• Excellent communication skills with the ability to present optimization recommendations to both technical and non-technical stakeholders
• Natural curiosity and passion for continuous testing and optimization

• Experience with marketing APIs and automation tools for paid channels
• Knowledge of Mobile Measurement Partners (MMPs) and app attribution
• Familiarity with creative testing frameworks and creative performance analysis
• Experience with incrementality testing methodologies (geo-experiments, holdout tests, etc.)
• Understanding of advanced bidding strategies and machine learning in paid marketing
• Experience in fintech or high-growth technology companies

We want someone who is genuinely excited about the intersection of data and paid marketing. You should thrive in a test-and-learn environment, have a strong bias for action, and be comfortable making data-driven recommendations that directly impact marketing spend. The ideal candidate will be obsessed with finding incremental gains, passionate about optimization, and able to balance quick wins with long-term strategic improvements. You should be equally comfortable diving deep into campaign data as you are presenting strategic recommendations to stakeholders.

• Base salary: £60k - £75k (based on experience and interview outcomes)
• Restricted Stock Units (RSUs)
• Read more about our full benefits offering here

We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wise employee feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise, visit Wise.Jobs.

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