Marketing Executive (Legacy) - Temp (up to 12 months)

Marketing Executive (Legacy) - Temp (up to 12 months)

Salary: £29,079 - £34,210 (dependent on experience)
Contract type: Temporary: Fixed Term Contract or Secondment
Hours: Full Time
Location: Poole, Dorset, England
Location description: Hybrid, with expectation to be in Poole 1 day a week
Interview date: w/c 16 June
Closing Date: 08-06-2025
Reference: 19564

About us

Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.

We’re looking for two Marketing Executives to join our Legacy and In Memory Giving Marketing Team. One Marketing Executive will sit within the Legacy Conversion Team working across direct mailings, legacy journeys and other warm supporter activities. The other Executive will sit within the Legacy Cold Acquisition Team and will be working on a range of paid media channels which includes print and digital.

As a Marketing Executive in the Legacy and In Memory Giving Marketing Team, you'll specialise in the planning and delivery of campaigns, developing supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising Team. With 6 out of 10 lifeboat launches funded by legacies, this will be a key area of focus for the charity going forward.

Your role
 
As a flexible Marketing Executive, you will be tasked with focusing on the following areas: 

• Supporting Marketing Managers in delivering marketing campaigns, projects, and other fundraising activities.
  
• Campaign planning, briefing and administration on a range of channels, from print to digital.
  
• Supporting campaign delivery and briefing our in-house creative and digital teams. 
  
• Building and maintaining excellent relationships with a wide range of stakeholders, volunteers and agencies.
  
• Understanding and interpreting data to help inform and develop marketing activities.
  
• Managing purchase orders and timely goods receipting invoices.
  
  In addition to the above, for the Legacy Acquisition Marketing Executive role, we are also looking for the following competencies:
  
  
• Experience of co-ordinating delivery of marketing activity for digital paid media and print adverts.
  
• Experience in digital and data analytics, with the ability to analyse and provide recommendations to optimise media investment.
  
  About you 
  
  You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. 
  
  To be considered for the role as our new Marketing Executive, you will need: 
  
  
• Experience in planning and managing fundraising/marketing campaigns. 
  
• Be capable of building strong and collaborative working relationships, both within the existing team but also with multiple stakeholders, both internal and external.  
  
• Knowledge across a range of channels. For the Acquisition role, experience across digital channels (such as paid social, search and display) and print channels (such as press adverts and inserts).
  
• Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
  
• Proven experience of working across multiple projects to tight deadlines. 
  
• To have excellent communication skills (both spoken and written). 
  
• An understanding of legacy fundraising (desirable). 
  
  Some of the benefits
  
  
• Salary: £29,079 - £34,210 (dependent on experience)
  
• Flexible working
  
• 26 days’ annual leave plus Bank Holidays
  
• Outstanding pension scheme (contributions of up to 16% of basic salary)
  
• Life assurance
  
• Health and dental cash plan
  
  So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. 
  
  When applying, please specify if you have a preference for either of the roles advertised or if you would like to be considered for both. Please apply via the button shown. 
  
  Safeguarding
  
  The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
  
  Diversity at the RNLI
  
  Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One