Marketing Data Scientist

Randstad
London
3 days ago
Create job alert

Job Title: Marketing Data Scientist

Contract length: 6 months

Location: London, SW1E

Pay rate: £750.00 per day (inside IR35)


Duties:

Design and execute marketing campaigns:

  • Based on data-driven insights to increase customer acquisition, retention, and overall ROI
  • Continuously evaluate campaign effectiveness, adjusting strategies as necessary to achieve desired outcomes

Data Collection and Analysis:

  • Gather and analyze data from various marketing channels, including digital advertising, this will involve the use of SQL/Python to access

Lead the MMM process:

  • We are in the process of moving our MMM from agency to in-house, you will play the lead role in this process, with model selection, model build / training and responsibility for actioning the model outputs with the marketing team

Experimentation and testing:

  • Working with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings
  • Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics to ensure our strategies remain cutting-edge

Present findings and recommendations to senior leadership:

  • Effectively communicating complex data in a clear and concise manner


Skills/Experience:

  • Experience in marketing science or a similar role
  • Experience leading a team of marketing analysts / marketing scientists
  • Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms
  • Advanced analytics techniques - expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experience
  • Experienced in the use of SQL/Python
  • Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders


Required Skills:

  • Excellent communication skills
  • MS SQL Server
  • Communications management
  • Microsoft SQL Server
  • Leadership skills

Related Jobs

View all jobs

Marketing Data Scientist

Data Scientist - Sales & Marketing

Marketing Analytics Consultant

Data Analyst: Marketing & Data Storytelling (Remote)

Data Analyst: Marketing & Data Storytelling (Remote)

Website AB Testing Manager

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Careers

Global vs. Local: Comparing the UK Data Science Job Market to International Landscapes

How to evaluate salaries, opportunities, and work culture in data science across the UK, the US, Europe, and Asia Data science has proven to be more than a passing trend; it is now a foundational pillar of modern decision-making in virtually every industry—from healthcare and finance to retail and entertainment. As the volume of data grows exponentially, organisations urgently need professionals who can transform raw information into actionable insights. This high demand has sparked a wave of new opportunities for data scientists worldwide. In this article, we’ll compare the UK data science job market to those in the United States, Europe, and Asia. We’ll explore hiring trends, salary benchmarks, and cultural nuances to help you decide whether to focus your career locally or consider opportunities overseas or in fully remote roles. Whether you’re a fresh graduate looking for your first data science position, an experienced data professional pivoting from analytics, or a software engineer eager to break into machine learning, understanding the global data science landscape can be a game-changer. By the end of this overview, you’ll be better equipped to navigate the expanding world of data science—knowing which skills and certifications matter most, how salaries differ between regions, and what to expect from distinct work cultures. Let’s dive in.

Careers

Data Science Leadership for Managers: Strategies to Motivate, Mentor, and Set Realistic Goals in Data-Driven Teams

Data science has become a linchpin in modern business, transforming oceans of raw data into actionable insights that guide strategy, product development, and personalised customer experiences. With this surge in data-centric operations, the need for effective data science leadership has never been more critical. Guiding a team of data scientists, analysts, and machine learning engineers requires not only technical acumen but also the ability to foster collaboration, champion ethical practices, and align complex modelling efforts with overarching business goals. This article provides practical guidance for managers and aspiring leaders aiming to excel in data-driven environments. By exploring strategies to motivate data science professionals, develop mentoring frameworks, and set achievable milestones, you will be better prepared to steer your team towards meaningful, evidence-based outcomes.

Jobs Careers

10 Essential Books to Read to Nail Your Data Science Career in the UK

Data science continues to be one of the most exciting and rapidly evolving fields in tech. With industries across the UK—ranging from finance and healthcare to e-commerce and government—embracing data-driven decision-making, the demand for skilled data scientists has soared. Whether you're a recent graduate looking for your first role or a professional aiming to advance your career, staying updated through books is crucial. In this article, we explore ten essential books every data science job seeker in the UK should read. Each book provides valuable insights into core concepts, practical applications, and industry-standard tools, helping you build skills employers are actively looking for.

🍪 We use cookies to enhance your browsing experience on our website. By continuing to use this site, you consent to the use of cookies as described in our Cookie Policy. You can review our Cookie Policy for more information.