Website AB Testing Manager

Job Title:Website AB Testing Manager
Location:London – Hybrid – Two/Three Days In Office
Employment Type:Full-Time/ Permanent
Salary:Competitive Salary, Car Allowance, Up-to 20% Bonus and Private Medical
Hours:Monday - Friday

AA Summary

Thought The AA only provide roadside assistance? Think AA-X.

Technology has made human life easier; from booking holidays and banking, through to meeting new people and work opportunities. But over the last decade owning and driving cars has gotten far tougher. At AA-X we are on a mission to re-invent the car ownership and usage experience.

We imagine, build and grow connected car ventures. Using data and AI to provide car and driver insights with new solutions that give drivers control, confidence and a little joy across their motoring lives.

As aWebsite AB Testing Managerwithin AA-X, you’ll be part of the UK’s largest and most trusted driving company, developing and testing human-centric products and services fast; whilst giving AA members first access to everything we build. Are you ready for a career where you’re always ahead?

This is the job

At AA-X, we are on a mission to re-invent car ownership and usage. We create connected car ventures using data and AI to provide insights and solutions that give drivers control, confidence, and joy in their motoring lives.

As part of the UK’s largest and most trusted driving company, we develop and test human-centric products and services quickly, giving AA members first access to everything we build. We recently launched Vixa, where automotive meets wellness!

We are looking for an enthusiastic, results-driven conversion rate optimisation specialist who is passionate about driving significant growth. You’ll run experiments to optimise onboarding journeys and work with various stakeholders (product, design, engineering, and marketing).

What will I be doing?

• Own the conversion rate optimisation strategy for Vixa's website and app, focusing on subscriptions, cross-sells, and up-sells to boost subscriber volume and ARPU.
• Develop and manage the conversion rate optimisation roadmap, ensuring it aligns with business objectives and key stakeholders, including design, product, and engineering.
• Deliver impactful A/B tests, multivariate tests (MVT), and other experimentation methodologies from ideation to completion, including hypothesis creation, implementation, measurement, and reporting.
• Collaborate with our brand, acquisition, and creative teams to create and optimise sales funnels and landing pages by traffic source.
• Conduct in-depth analysis of user behaviour, funnel performance, and customer segmentation using tools like Google Analytics, Post Hog, and Bloomreach to generate actionable insights.
• Stay up-to-date on competitor activity and industry trends to inform the experimentation roadmap.
• Manage daily, weekly, and monthly website and app reporting in collaboration with a marketing data analyst, ensuring stakeholders are clear on success measures and performance.

What do I need?

• Experience in conversion rate optimisation in a fast-growth environment.
• Strong analytical and commercial background with the ability to analyse large amounts of data and identify patterns and insights.
• Proven track record of improving sign-up conversion rates within a mobile-first setting.
• Able to generate ideas for CRO activity with a data-led approach.
• Experience running A/B and multivariate tests, working with data teams (data scientists, data analysts).
• Experience with Google Analytics is essential; PostHog is an advantage.
• Experience with subscription-based businesses is an advantage.
• Experience working with compliance and legal teams is desirable.
• Comfortable in a fast-paced environment, able to multi-task and collaborate with various teams and stakeholders.
• Creative thinker and problem solver.
• Excellent communicator, able to translate complex data into clear and actionable reports.

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.

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