Be at the heart of actionFly remote-controlled drones into enemy territory to gather vital information.

Apply Now

Marketing Data Analyst

Stanton House
Basingstoke
2 weeks ago
Create job alert

Role Overview

As a Marketing Data Analyst, you will play a key role in supporting the marketing function of a fast-growing international business. You will turn marketing data into actionable insights through analysis and visualization, consolidating performance data across the UK, France, and Spain. Collaborating closely with marketing, product, and data teams, you will ensure accurate reporting and provide insights that guide campaign strategies, ROI measurement, and marketing investment decisions.

Key Responsibilities

  • Own and manage marketing reporting processes across three regions, ensuring accuracy, consistency, and clear visualizations of campaign performance.
  • Transform data from multiple sources (Google Analytics, Google Ads, Meta Ads, Marketo, Salesforce) into Power BI dashboards and reports.
  • Work with regional marketing teams to understand reporting needs and deliver insights tailored for both operational and executive stakeholders.
  • Consolidate data from disparate sources to create a centralized view of marketing performance, enabling cross-regional analysis and trend identification.
  • Produce reports ranging from granular campaign-level metrics to high-level C-suite dashboards, highlighting ROI and performance trends.
  • Collaborate with the data team on SQL queries to extract and maintain accurate data within reporting pipelines.
  • Generate periodic industry and product reports to highlight trends, market opportunities, and competitive insights.
  • Manage multiple reporting deliverables across time zones and regions, ensuring timely completion.
  • Partner with finance, product, and data teams to support campaign measurement, attribution tracking, and the development of reliable data foundations.

Required Skills and Experience

  • 2–5 years of experience in marketing or commercial data analysis, ideally in an agency or fast-paced environment.
  • Strong Power BI skills for data visualization and reporting.
  • Basic SQL knowledge to extract and manipulate data.
  • Familiarity with marketing technology stacks (Google Analytics, Google Ads, Meta Ads, Marketo, Salesforce).
  • Experience consolidating data from multiple sources and presenting insights clearly to different audiences.
  • Solid understanding of marketing metrics: attribution modeling, lead scoring, campaign performance, and ROI analysis.
  • Strong communication skills to translate technical data into actionable business insights.
  • Comfortable working in a hybrid environment, with potential travel to regional offices.
  • Highly organized, detail-oriented, and able to manage multiple reporting deadlines.

What’s Offered

  • Supportive, collaborative international work environment.
  • Opportunity to influence marketing strategy across multiple regions.
  • Flexible working arrangements (3 days/week in office, Basingstoke).
  • Career progression potential in a rapidly growing business valued over £1 billion.
  • Opportunities to collaborate with regional offices in Spain.
  • Competitive salary and inclusive company culture.

Related Jobs

View all jobs

Marketing Data Analyst

Marketing Data Analyst

Marketing Data Analyst

Senior Marketing Data Analyst

Senior Marketing Data Analyst

Senior Data Analyst (Marketing)

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Data Science Recruitment Trends 2025 (UK): What Job Seekers Need To Know About Today’s Hiring Process

Summary: UK data science hiring has shifted from title‑led CV screens to capability‑driven assessments that emphasise rigorous problem framing, high‑quality analytics & modelling, experiment/causality, production awareness (MLOps), governance/ethics, and measurable product or commercial impact. This guide explains what’s changed, what to expect in interviews & how to prepare—especially for product/data scientists, applied ML scientists, decision scientists, econometricians, growth/marketing analysts, and ML‑adjacent data scientists supporting LLM/AI products. Who this is for: Product/decision/data scientists, applied ML scientists, econometrics & causal inference specialists, experimentation leads, analytics engineers crossing into DS, ML generalists with strong statistics, and data scientists collaborating with platform/MLOps teams in the UK.

Why Data Science Careers in the UK Are Becoming More Multidisciplinary

Data science once meant advanced statistics, machine learning models and coding in Python or R. In the UK today, it has become one of the most in-demand professions across sectors — from healthcare to finance, retail to government. But as the field matures, employers now expect more than technical modelling skills. Modern data science is multidisciplinary. It requires not just coding and algorithms, but also legal knowledge, ethical reasoning, psychological insight, linguistic clarity and human-centred design. Data scientists are expected to interpret, communicate and apply data responsibly, with awareness of law, human behaviour and accessibility. In this article, we’ll explore why data science careers in the UK are becoming more multidisciplinary, how these five disciplines intersect with data science, and what job-seekers & employers need to know to succeed in this transformed field.

Data Science Team Structures Explained: Who Does What in a Modern Data Science Department

Data science is one of the most in-demand, dynamic, and multidisciplinary areas in the UK tech and business landscape. Organisations from finance, retail, health, government, and beyond are using data to drive decisions, automate processes, personalise services, predict trends, detect fraud, and more. To do that well, companies don’t just need good data scientists; they need teams with clearly defined roles, responsibilities, workflows, collaboration, and governance. If you're aiming for a role in data science or recruiting for one, understanding the structure of a data science department—and who does what—can make all the difference. This article breaks down the key roles, how they interact across the lifecycle of a data science project, what skills and qualifications are typical in the UK, expected salary ranges, challenges, trends, and how to build or grow an effective team.