Senior CRM Executive

A bit about the role.
This role is ideal for someone with ideally at least 2 years hands-on experience in e-commerce email marketing, who loves to combine creative thinking with a strong analytical mindset. You’ll be instrumental in shaping how we connect with our customers through email, SMS, push and other digital channels, inspiring them to enhance their subscriptions with our Extras range.
With a blend of tactical campaign execution and strategic planning, you’ll collaborate closely with our Physical Product, Digital Product, Operations, Creative and Business Intelligence teams to design and deliver a comprehensive roadmap of customer communications. This includes planning promotions, creating impactful campaigns, and ensuring that every touchpoint showcases the value we are able to deliver to our customers.
This is a hybrid working role, offering flexibility with some work-from-home days each week. We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation.
What you’ll do:

• Strategic Planning: Develop a roadmap of marketing communications, including product promotions, seasonal campaigns, and always-on strategies, in collaboration with cross-functional and international teams.
  
• Campaign Development: Ideate, build, and execute email and push marketing campaigns that drive the sales of our Extras range, aligning with clear commercial business goals.
  
• Data & Analytics: Regularly monitor and analyse campaign and adoption performance to uncover trends, evaluate success, and implement learnings to improve results and grow revenue.
  
• A/B Testing: Design and execute testing strategies to refine communication and campaigns for better customer engagement.
  
• Stakeholder Collaboration: Work with creative, brand, product, and operations teams to craft on-brand, customer-focused communications that resonate with our audience.
  
• Personalisation: Leverage customer data to create segmented and personalised email content that feels relevant and timely.
  
• Innovation: Explore and implement new tools, trends, and best practices to keep strategies fresh and impactful.
  
• Campaign Execution: Ensure flawless execution of all email, SMS and push notifications to deliver on your goals.
  
• E-commerce Management: Responsible for activating / de-activating offers through our backend system, and monitoring demand levels to inform promotions roadmap.
  👋 A bit about you.
  ✅Experience: At least 2 years of e-commerce email marketing experience, ideally within a direct-to-consumer business.
  ✅Analytical Mindset: Exceptional ability to interpret campaign performance data, identify trends, and provide actionable recommendations to drive improvements.
  ✅Technical Capabilities: Experience with automation platforms (we use Iterable), BI tools (we use Looker) and an understanding of email and e-commerce best practice.
  ✅Strategic Thinker: We are looking for someone to take ownership of this product category. You’ll need a proactive approach to planning, with experience developing promotional strategies and collaborating on a roadmap for customer communications.
  ✅Results-oriented: We have punchy commercial goals in mind, and are looking for someone who is motivated by a challenge, and is able to bring fresh, innovative ideas to the table.
  ✅Project Management: Strong organisational skills, capable of managing multiple campaigns, projects and stakeholders.
  ✅Creative Flair: A knack for storytelling and creating impactful, customer-centric campaigns that feel both engaging and on-brand.
  ✅Stakeholder Management: A collaborative spirit and the ability to effectively present to, and work with, cross-functional teams to achieve shared goals.
  ✅Obsessed with Dogs, naturally
  🐶 A bit about us.
  At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.
  As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.
  Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.
  🙌 A bit about what we offer.
  
• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
  
• 5 paid 'paws' days per year to support to learning and/or wellbeing
  
• £500 personal learning & development budget
  
• Butternut Box employee discount
  
• Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
  
• Co-working office space.
  
• Flexible working hours and work from home options
  
• Cycle to work scheme
  
• Pension with NEST
  
• Private Medical Insurance with Vitality
  
• Private Dental Insurance with Bupa
  
• Time off for fertility treatments and pregnancy loss
  
• Paid sabbaticals for squad members with 5 or more years at Butternut
  
• Discounted gym access through MyGymDiscounts
  
• 🐶Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
  📢 Our interview process:
  📢Application review
  📢Initial call (30 minutes): Introductory chat with our Recruiter.
  📢Technical interview (60 minutes): Remote interview where you’ll be asked a number of scenario and competency based questions.
  📢Take home task: This will be sent to you via email and will be used to understand more about your technical skills.
  📢Final interviews (90 minutes) : In person interviews in our office in White City where we will want to understand how your values align with our business values. Along with a follow up interview regarding your task.
  ℹ️ Logistics:
  ℹ️This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you’re within a reasonable commute of London.
  ℹ️We reserve the right to close the position if we receive a lot of applications. We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
  ℹ️We are unable to offer visa sponsorship for this role.
  ℹ️We are not looking for recruitment agency support for this role.
  ❗️A few things to note:
  ❗️Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
  ❗️As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
  ❗️We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career