Senior CRM Data Analyst

Senior CRM Data Analyst

Brand: VML

Capability: Marketing Effectiveness & Intelligence

Location: London, United Kingdom

Requisition ID: 11971

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are looking for a Senior CRM Analyst to work within the VML Data team. The Senior Analyst will analyse data to deliver value through understanding our clients’ customers and the performance of marketing activities.

Working closely with the wider analytics and data team you will be responsible for the development and delivery of measurement and insight projects across various marketing activities and contribute to answering business questions, ultimately ensuring that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you will take ownership and leadership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients.

This is predominantly a technical role grounded in customer data, so you should be experienced in handling large customer data sets. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

Role & Responsibilities

• Design, manage, and deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
• Deliver and take lead on customer projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding of customers
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Offer leadership and expertise to support the development of junior team members
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

Skills and experience

• 5+ years working in a marketing or related field as an analyst or senior analyst
• Experience of coding languages for analysis (Python & SQL preferred)
• Experience of platforms such as Salesforce
• Experience of developing wireframes and creating dashboards
• High level Microsoft Word, Excel and PPT skills
• Proven record of delivering high quality outputs
• Attention to detail and a commitment to accuracy
• Ability to manage own workload autonomously and thrive in an agency environment
• Well-developed numeracy skills
• Able to translate business needs and requirements to analytical methods and outputs
• Good written and verbal communication skills
• High level analytical skills in relation to performance analysis
• Experience of devising, implementing and managing reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio
• Good knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.