Marketing Data Scientist

Job Title

Marketing Data Scientist

Job Description

At Sage, we are transforming the way businesses operate through cutting-edge technology and data-driven insights. As we continue to grow, we're committed to leveraging data to drive smarter marketing decisions and deliver exceptional customer experiences.

We're looking for a talented Marketing Data Scientist to join our Performance Marketing team. This role places you at the heart of transforming how Sage uses data to improve marketing performance, customer acquisition, engagement, and retention. Working alongside global and regional teams, you will design predictive models, run experiments, and provide actionable insights that will shape our data-driven marketing strategy at scale.

At Sage, you'll be part of a global organisation driving innovation and digital transformation. You'll work alongside passionate teams, have access to leading technologies, and contribute to shaping the future of data-driven marketing at scale. We offer:
• Competitive salary and benefits.
• Hybrid working model.
• Ongoing learning and career development opportunities.
• Inclusive and collaborative work culture.

Location: Hybrid - 3 days per week in either our Newcastle or Winnersh office.

Key Responsibilities

As a Marketing Data Scientist, you will:
• Build and deploy predictive models to improve campaign targeting, lead scoring, customer segmentation, and churn mitigation strategies.
• Apply advanced statistical and mathematical techniques to enhance audience segmentation and optimise conversion funnels.
• Operationalise models globally, ensuring seamless adoption and maintaining performance benchmarks.
• Design, execute, and analyse experiments such as A/B testing and uplift modelling to measure and optimise marketing effectiveness.
• Translate complex data into actionable insights that inform marketing strategies and go-to-market decisions.
• Deliver impactful dashboards, reports, and presentations tailored to stakeholders across different business functions.
• Collaborate with data engineering teams to improve marketing data infrastructure, ensuring quality, accessibility, and scalability.

Essential Skills & Experience
• Degree in Data Science, Statistics, Computer Science, Mathematics, or a related discipline.
• Experience in data science or advanced analytics, ideally within marketing or commercial settings.
• Strong understanding of statistical modelling, machine learning techniques, and experimental design.
• Proficiency in Python or R, SQL, and data visualisation tools.
• Excellent communication skills with the ability to influence non-technical stakeholders.
• Strategic thinker with a passion for solving business challenges using data-driven insights.

Your benefits (Only Applicable for UK Based Roles)
Benefits video - https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

#LI-SW1

Function

Global Marketing Strategy

Country

United Kingdom

Office Location

Newcastle;Winnersh

Work Place type

Hybrid

Advert

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at .
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/