Manager - Paid Social Marketing

We are seeking an experiencedPaid Social Marketing Manager (L3)with5+ years of experienceto oversee ourPaid Social program across Meta, Pinterest, and TikTok. This role is ideal for adata-driven leaderwith strongtechnical expertise and commercial acumen, capable ofmanaging multi-million-dollar budgetsand driving significant business impact through Paid Social.

You will leadchannel strategy, execution, and optimizationwhile managing and mentoring a team responsible for performance across Paid Social platforms. This role requires a deep understanding ofauction dynamics, audience segmentation, measurement frameworks, creative strategy, and performance optimization. Additionally, you must have astrong grasp of the evolving privacy and measurement landscape, includingsignal loss mitigation, first-party data strategies, and attribution modeling.

What You’ll Do

• Oversee and manage the Paid Social programacrossMeta, Pinterest, and TikTok, ensuring a unified and high-performing strategy.
• Lead a team of analyststo drive performance, optimize budgets, and scale campaigns efficiently.
• Manage multi-million-dollar budgets, ensuring spend allocation is optimized forROAS, LTV, and incremental revenue growth.
• Develop and implementaudience segmentation, bidding strategies, and creative testing frameworksto improve performance.
• Partner withCreative teamsto develop and test new ad formats, messaging strategies, and landing page experiences.
• Collaborate withMartech, Data Science, and Engineeringto refinemeasurement models, attribution frameworks, and incrementality testing.
• Stay ahead of platform changes, privacy regulations, and measurement challenges, includingiOS updates, cookieless tracking, server-side measurement, GA4, and first-party data utilization.
• Build and nurture relationships withMeta, Pinterest, and TikTok account teamsto ensure best-in-class execution and early access to new features.
• Develop dashboards and reporting frameworksto provide leadership with clear insights and actionable recommendations.
• Drive continuous improvement inautomation, campaign efficiency, and performance measurement.

What You’ll Need

• 5+ yearsof experience inPaid Social, Performance Marketing, or Digital Advertising.
• 1+ years of proven people management experience.
• Proven success inscaling and optimizing Paid Social campaignswith large budgets acrossMeta, Pinterest, and TikTok.
• Strong analytical and technical skills, with expertise inSQL, Python, R, Looker, Tableau, and Excel (advanced functions, automation, pivot tables).
• Deep understanding ofbidding strategies, auction dynamics, audience targeting, and conversion rate optimization.
• Experience withA/B testing, creative iteration, and landing page optimization.
• Strong commercial mindset, with the ability toidentify growth opportunities and optimize campaign spend for efficiency and scale.
• Expertise in the evolving privacy and measurement landscape, includingGA4, server-side tracking, first-party data, and attribution challenges.
• Excellent stakeholder management skills, with experience presenting insights and influencing senior leadership.
• Highly adaptable, detail-oriented, and thrives in afast-paced, high-growth environment.
• Bachelor's degree inMarketing, Business, Data Analytics, or related field(Master’s preferred).

Why Join Us?

• Competitivesalary & performance-based incentives.
• Opportunity to lead and shapePaid Social strategyin adata-driven, fast-scaling organization.
• Access tolearning & development programs, including financial support for training.
• A dynamic,collaborative work environmentwith strong career growth opportunities.

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