Lead Data Analyst

Wiley
Stoke-on-Trent
1 day ago
Create job alert
Lead Data Analyst

Location:


About The Role: As a Lead Data Analyst in the Marketing Data & Analytics team, you will play a crucial role developing important datasets that influence strategic decision-making, shed light on campaign performance for the Marketing teams, and ensure the success of Lead Scoring reporting in uncovering new contacts and assessing conversion potential.


We’re looking for a creative thinker, someone who can turn disparate data tables into valuable information and use it to develop insights and data storytelling that is clear and accessible to stakeholders. We have a rich data landscape at our fingertips, this role is a key advocate in its practical use and constant exploration to the benefit of marketing effectiveness.


How You Will Make An Impact

  • Develop SQL queries to gather, analyze and blend large volumes of data from our GCP database. Explore data to identify trends, patterns, and opportunities for optimization.
  • Develop and maintain strategically insightful and visual dashboards, ensuring that key stakeholders have access to actionable data to support decision-making processes.
  • Provide analytical support to set marketing goals, own different types of marketing metrics/KPI and review reports with marketing stakeholders to ensure these reports meet the teams’ evolving data needs.
  • Identify problems and opportunities through data analysis and support the Marketing teams in developing strategic solutions.
  • Evaluate lead generation and ABM campaigns. Utilize data analysis to assess the effectiveness of various Marketing journeys, identify areas for improvement and optimize performance.
  • Provide strategic recommendations based on data insights to influence business strategies and enhance overall performance.
  • Work collaboratively with the rest of the Marketing Data and Analytics team and provide technical guidance to junior team members.

We Are Looking For People Who

  • Proven experience as a Data Analyst, with strong proficiency in using complex SQL queries to analyze and manipulate large datasets to address real-world business challenges.
  • Significant experience working in a data analyst role, with CRM tools like Salesforce and data objects like leads, opportunities, lead scores and customer-centric metrics.
  • Strong analytical and problem-solving skills, with the ability to convert data into actionable insights.
  • Proficiency in data visualization tools such as Power BI, or similar.
  • Experience with Snowflake and GCP (BigQuery) or other cloud-based data warehousing technologies is highly desirable.
  • Familiarity with Python is a plus.
  • Working knowledge of Lead Scoring criteria, build and implementation is a plus.
  • Great communication skills, capable of conveying complex technical concepts to non-technical stakeholders.
  • A passion for academic publishing and a keen interest in the latest trends in the publishing industry is advantageous.

Salary Range

£38,600 to £55,267 per annum.


Seniority level: Mid‑Senior level


Employment type: Full-time


Job function: Information Technology


Industries: Book and Periodical Publishing


When applying, please attach your resume/CV to be considered.


Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.


We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting‑free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.


We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.


#J-18808-Ljbffr

Related Jobs

View all jobs

Lead Data Analyst

Lead Data Analyst

Lead Data Analyst

Lead Data Analyst

Lead Data Analyst

Lead Data Analyst

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

How to Write a Data Science Job Ad That Attracts the Right People

Data science plays a critical role in how organisations across the UK make decisions, build products and gain competitive advantage. From forecasting and personalisation to risk modelling and experimentation, data scientists help translate data into insight and action. Yet many employers struggle to attract the right data science candidates. Job adverts often generate high volumes of applications, but few applicants have the mix of analytical skill, business understanding and communication ability the role actually requires. At the same time, experienced data scientists skip over adverts that feel vague, inflated or misaligned with real data science work. In most cases, the issue is not a lack of talent — it is the quality and clarity of the job advert. Data scientists are analytical, sceptical of hype and highly selective. A poorly written job ad signals unclear expectations and immature data practices. A well-written one signals credibility, focus and serious intent. This guide explains how to write a data science job ad that attracts the right people, improves applicant quality and positions your organisation as a strong data employer.

Maths for Data Science Jobs: The Only Topics You Actually Need (& How to Learn Them)

If you are applying for data science jobs in the UK, the maths can feel like a moving target. Job descriptions say “strong statistical knowledge” or “solid ML fundamentals” but they rarely tell you which topics you will actually use day to day. Here’s the truth: most UK data science roles do not require advanced pure maths. What they do require is confidence with a tight set of practical topics that come up repeatedly in modelling, experimentation, forecasting, evaluation, stakeholder comms & decision-making. This guide focuses on the only maths most data scientists keep using: Statistics for decision making (confidence intervals, hypothesis tests, power, uncertainty) Probability for real-world data (base rates, noise, sampling, Bayesian intuition) Linear algebra essentials (vectors, matrices, projections, PCA intuition) Calculus & gradients (enough to understand optimisation & backprop) Optimisation & model evaluation (loss functions, cross-validation, metrics, thresholds) You’ll also get a 6-week plan, portfolio projects & a resources section you can follow without getting pulled into unnecessary theory.

Neurodiversity in Data Science Careers: Turning Different Thinking into a Superpower

Data science is all about turning messy, real-world information into decisions, products & insights. It sits at the crossroads of maths, coding, business & communication – which means it needs people who see patterns, ask unusual questions & challenge assumptions. That makes data science a natural fit for many neurodivergent people, including those with ADHD, autism & dyslexia. If you’re neurodivergent & thinking about a data science career, you might have heard comments like “you’re too distracted for complex analysis”, “too literal for stakeholder work” or “too disorganised for large projects”. In reality, the same traits that can make traditional environments difficult often line up beautifully with data science work. This guide is written for data science job seekers in the UK. We’ll explore: What neurodiversity means in a data science context How ADHD, autism & dyslexia strengths map to common data science roles Practical workplace adjustments you can request under UK law How to talk about your neurodivergence in applications & interviews By the end, you’ll have a clearer sense of where you might thrive in data science – & how to turn “different thinking” into a real career advantage.