About the Role:
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.
Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights.
Manage the development of global audience catalogue for client brands. Manage the audience creation process.
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
Key Responsibilities:
- Insight development and curation to support audience development and validate targeting.
- Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments.
- Audience development.
- Develop and maintain an audience catalogue for client brands.
- Audience activation, including testing of audience implementation and troubleshooting.
- Optimize segments to maximize performance.
- Program effectiveness, ensure cross-market pollination of best practices.
- Continual development, roadmap of audience development.
- Potential data evaluations, retro tests to validate new data prior to live campaigns.
- Campaign management, triage requests and track campaign progress.
- Suitable collaboration tool with ticketing system (such as Jira).
Nice to Haves:
- Extensive experience in strategy consulting, including leading cross-functional teams.
- Strong understanding of data analytics or data science, with a technical background.
- Proven track record of managing senior stakeholders and high-performing professionals.
- Exceptional communication and leadership skills, with the ability to translate complex technical ideas into actionable media strategies.
- Strong analytical and statistical modeling skills, with the ability to turn complex data into insightful and actionable strategies.
- Extensive experience in advanced analytics with a proven track record of driving international growth and understanding market dynamics across diverse countries and regions.
- Coding experience like SQL, Python, R a plus. Experience with A/B testing, campaign analytics, and measurement is preferred.
- Experience with Marketing and Media related data sources and technology like syndicated research sources (ComScore, TGI, GWI etc.) is a plus.
- Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements.
- Industry Knowledge in marketing analytics and data is a plus (1st and 3rd party data solutions, data platforms, aggregated and user level data).
- Familiarity with modeling techniques like predictive modeling, MMM, Clustering, and Segmentation.
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
- Proactive, organized, dedicated, team player.
- Experience coordinating large groups of people, building strong relationships and establishing processes to ensure an effective flow of communication.
About the Annalect EMEA:
Flexible Working
We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this, we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increase individual motivation, improve performance and productivity, and reduce stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement, and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, and paternity leave pay policy.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment that will lead to everyone viewing the world, our work, and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process. Please discuss any specific adjustments with a member of the Annalect People team.
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