Commercial Director - Data Analytics Product

Job title: Commercial Director

Location: Home

Core Purpose: As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.

The role: Lead the implementation of the business plan for 2025 and beyond.
Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
Cultivate a positive agency culture that reflects the product values and mission.
Inspire and mentor team members to foster professional development and engagement.
Enhance client performance through tailored strategies (based on the agency's three 'U's of data, people, and conversations) and meaningful partnerships.
Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
Monitor market trends to adapt strategies for competitive advantage.
Ensure operational excellence and accountability across all agency functions.

Minimum 5+ years of experience in a leadership role within the marketing services industry; demonstrating a track record of driving business growth and client success.
Proven experience in strategic planning and execution, with at least 3 years in developing and implementing successful business plans.
Demonstrated ability to lead diverse and cross-functional teams, fostering a collaborative and inclusive work environment.
Strong background in client relationship management, with experience in enhancing client performance and satisfaction, along with proven financial management and contract negotiation skills.
Familiarity with P+L management enabling data-driven decision-making for business revenue and cost management.

Skills and Experience This person is a Level 5 leader capable of building enduring greatness through a paradoxical blend of personal humility and professional will.
Strategic Business, commercial & financial acumen: Understanding the business landscape to build robust plans and make informed decisions that drive growth, profitability, and strategic direction. Identifies and mitigates risks, including budgeting, forecasting, operational efficiencies, KPI, and performance management.
Goal setting & creative problem solving: Sets clear, compelling goals and employs innovative approaches to overcome challenges, fostering creativity and resilience. Leads by example during transitions and handles crises confidently.
Execution Customer-centric approach: Prioritizes customer needs, ensuring leadership decisions align with delivering value and satisfaction. Skilled in identifying and closing growth opportunities through strategic sales, relationship building, pitching, and negotiation.
Doing the right thing: Owns decisions, learns from outcomes, and balances action with integrity for the benefit of the business, people, and clients.
Governance: Maintains high ethical standards and ensures compliance with relevant laws and standards.
Relationships Clarity of communication: Effectively communicates with clients, team members, and stakeholders, fostering a positive environment and conveying the agency's vision and goals.
Professional knowledge & growth: Pursues ongoing professional development to lead by example and inspire team growth.
Influence & Collaboration: Promotes teamwork, cross-functional collaboration, and a manager-as-coach approach to mentorship and talent development.
Key Success Factors Successful implementation of the business plan with growth milestones achieved.
Measurable improvements in client performance and satisfaction.
Enhanced agency culture with increased retention, engagement, and growth.
Strengthened market position with a clear brand presence.
Other skills and Qualifications Experience is valued over formal qualifications. Degree or professional marketing, sales, or leadership certifications (e.g., CIM, CMI, ILM) are advantageous. Proficiency with CRM systems and experience managing third-party suppliers are also desirable.

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