Account Manager, Measurement & Reporting
Job title:Account Manager, M&R
Group:Mindshare Worldwide
Reports to:Business Director
The Role
We are looking for someone to support the building and growth of our proprietary media planning and reporting platform within Mindshare Worldwide. Someone with media planning experience, comfortable liaising directly with clients and a passion for using data to make better planning and business decisions. The Measurement & Reporting team works with some of the biggest brands in the world to help shape how they measure their media performance and provide analysis of the media investment and performance data generated by their campaigns.
The role does not require knowledge or experience of data science or modelling; instead, you should have a passion for data analysis and an understanding of media measurement and how different metrics impact our understanding of performance. The successful candidate will be working with people across the world, discussing how KPIs and metrics should be reported on at both global and local levels and creating media plan frameworks and templates.
The Ideal Candidate
As an Account Manager within the M&R team, you will be heavily involved in introducing & training new clients and their teams to the planning platform. As such, you should demonstrate the ability to quickly learn and a keenness to understand new business sectors, organisations, and requirements.
You should be a self-starter and motivator with the ability to work in an autonomous, fast-paced environment with an analytical mindset, able to approach issues and challenges from a variety of angles and then identify the appropriate solution.
Highly numerate, with strong mathematical acumen, you should be interested in developing data visualisation skills, learning advanced skills on PowerBI and Excel.
The successful candidate should be able to operate independently and autonomously and take a lead in delivering projects or programmes of work.
With at least two years of media planning experience, they will be looked to provide guidance and expertise on media-related topics, including informal training and upskilling junior team members where required.
Essential Criteria
- Experience in project management and operations with impeccable organisation skills is key.
- An analytical mindset, able to approach issues and challenges from a variety of angles.
- Highly numerate, with strong mathematical acumen.
- Advanced Excel user.
- Attention to detail.
- Tenacious with a desire to dig until you find the answer.
- Self-starter and motivator with the ability to work in an autonomous fast-paced environment.
- The ability to quickly learn and understand new business environments and adjust your communication accordingly.
- Understanding of data analysis techniques and how they can be applied in the marketing context.
- The ability to achieve high-quality results by paying attention to detail.
- Great written communication and presentation skills.
- The ability to influence groups of people to gain consensus.
Desirable Criteria
- Having some understanding about media planning & buying including knowledge of metrics by channel (what they mean and how they should be used).
- Experience or a demonstrable understanding of the digital ecosystem, including the role of ad serving, brand safety, viewability partners, and others.
- Experience managing other people.
- Experience using digital buying platforms, for example, Campaign Manager, Sizmek, Facebook Business Manager, DV360 etc.
- Experience in working with a range of visualisation solutions such as Tableau, Microsoft BI, Google Data Studio.
Responsibilities
Onboarding new clients
- Collaborate with the Business Director & Client Director to set up and onboard clients and new markets.
- Liaise with central and local client teams to understand their planning requirements; source and review existing ways of working and media plan templates.
- Act as a guide for defining client requirements, providing advice and examples for how to best set them up in the planning platform.
- Support the Client Director in project managing the onboarding process, including capturing actions and tasks from meetings, providing updates, and ensuring delivery is on time.
- Use your media planning background to advise on plan template requests and offer recommendations on appropriate KPIs and metrics to capture.
- Work with the Client Director to submit set-up requirements to the Support and Development teams as required; project manage their completion.
Measurement
- Responsible for ensuring the client requirements are captured and continually met.
- Identify and highlight system/master data change implications and manage client approvals, working with the Data Analyst to implement requirements.
- Support the Business Director to develop and challenge processes by developing an in-depth understanding of client requirements alongside Measurement & Reporting best practices.
- Support the Business Director to develop the approach on how the data will be organised, collected, and visualised.
- Responsible for the development and updating of any training material providing knowledge sharing of system usage and reporting requirements.
- Manage the training of any new team members on how to use existing platforms and systems.
Reporting
- Capture requirements and work with the extended Measurement & Reporting team to create bespoke report solutions as agreed within the scope of work.
- Manage the successful rollout of product updates, downstreaming information to the local markets.
- Oversee the delivery of ongoing reports or ad hoc requests supporting the Data Analyst Executive.
- Monitor data accuracy, analysing check reports to ensure data consistency and accuracy.
- Engage with end users and provide support where required.
- Provide guidance and support to the Account Executive in case of data deviations, providing solutions for short- and long-term troubleshooting.
- Troubleshoot and resolve data issues, collaborating with Data Analyst and markets to identify the origin of the issue so input correction can be made.
Operations & market coordination
- Project manage the successful delivery of any actions related to deployments, reporting deliveries, and/or system updates.
- Lead monthly status with clients/client teams capturing actions and next steps.
- Lead network calls in collaboration with the Client Team and extended Measurement & Reporting team.
- Manage, maintain and inform stakeholders of changes on Master Data, Data Dictionary, and process.
- Manage Account Executive’s time on key projects providing guidance when challenges arise.
- Market coordination ensuring reports are submitted accurately in a timely manner.
- Train teams ensuring end users know how to use reports and the platform.
System maintenance & operations
- Responsible for direct communication with external teams for system integration ensuring updates are completed consistently without disrupting existing setups.
- Work closely with Business Analysts to identify the root cause of issues and resolve client issues quickly.
- Testing media plans set up ensuring correct plan fields are captured, KPIs are correct for each media channel, and formulas work as they should.
- Address queries in the Issue Log, collaborating with the team and end users.
- Maintain system access, ensuring correct restrictions are in place.
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