Senior Marketing Analyst

Senior Marketing Analyst

£50,000 - £60,000

Darwen (2-3 days a week on-site)

This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.

THE COMPANY

They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.

THE ROLE

As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.

Specifically, you can expect to be involved in the following:

• Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
• Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
• Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
• Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
• Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
• Translate complex datasets into clear, actionable insights for non-technical stakeholders

SKILLS AND EXPERIENCE

The successful Senior Marketing Analyst will have the following skills and experience:

• Strong commercial experience in customer insight, CRM analytics, or marketing analytics
• Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
• Experience with segmentation, lifecycle analysis, and campaign performance measurement
• Understanding of CRM and marketing channels such as email, SMS, or direct communications
• Ability to analyse survey data, including sentiment and driver analysis
• Confident communicating insights to a range of stakeholders, including non-technical audience
• Familiarity with data privacy and governance best practices

BENEFITS

The successful Senior Marketing Analyst will receive the following benefits:

• Salary between £50,000 - £60,000 - depending on experience

HOW TO APPLY

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.