Marketing Data Analyst

Armstrong Lloyd
Basingstoke, Hampshire, United Kingdom
2 weeks ago
£50,000 – £60,000 pa

Salary

£50,000 – £60,000 pa

Job Type
Permanent
Work Pattern
Flexible
Work Location
Hybrid
Seniority
Mid
Education
Degree
Posted
29 Apr 2026 (2 weeks ago)

Benefits

Flexible working Transparent company structure Collaborative team environment

Our client is an established technology platform business seeking a Marketing Data Analyst to take ownership of reporting, insights, and data-driven decision-making across their marketing function. This role focuses on transforming data into compelling narratives that inform strategy, demonstrate ROI, and enable the marketing team to self-serve analytics. You'll work closely with their data engineering team who manage the core infrastructure, while you concentrate on extracting insights, building dashboards, and translating numbers into actionable intelligence for campaigns and commercial planning.

Location: Flexible working arrangements

THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE:

Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance tracking

Develop compelling Power BI dashboards and reports that track campaign performance, lead conversion, and ROI for operational teams and C-suite executives

Map the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectiveness

Transform complex datasets into narratives that fuel content creation, PR initiatives, and demonstrate platform value through engagement and revenue metrics

Partner with marketing, digital, finance, and data engineering colleagues to ensure reporting accuracy and enable self-service analytics capabilities

THE IDEAL MARKETING DATA ANALYST WILL HAVE:

Extensive experience developing marketing dashboards for senior leadership with strong Power BI expertise (advanced features like Co-Pilot desirable)

Solid SQL proficiency for data extraction plus familiarity with CRM systems and marketing platforms such as Salesforce and Marketo

Proven ability to translate technical data findings into clear, actionable business insights that inform strategy and optimisation

Strong collaborative approach working alongside data engineering and finance teams to align insights with business objectives

Curious, proactive mindset focused on storytelling through data with ability to identify trends, seasonal patterns, and growth opportunities

WHY JOIN THIS BUSINESS AS THEIR MARKETING DATA ANALYST?

Join a best-in-class marketing team led by an exceptional CMO with strong financial backing, recent marketing investment, and impressive growth trajectory offering genuine scope for personal and professional development

Flexible working culture with transparent company structure and collaborative, friendly team environment based in central Basingstoke (3 days per week office-based, easily accessible by car and train)

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process

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