Yes - I'd strip out most of the specific measurement terminology and make it feel like a broad senior analytics leadership opportunity.
Head of Marketing AnalyticsLocation: London (3 days a week)
Salary: £100,000-£150,000 + benefits
We're looking for a Head of Marketing Analytics to lead and develop the marketing analytics function for a growing, data-led consumer business.
This is a senior leadership role with a strong hands-on element. You'll be responsible for developing the analytics strategy, building robust foundations and helping the business make better decisions through data.
You'll work closely with Marketing, Analytics and senior stakeholders to improve how performance is measured, understood and translated into action.
The roleYou'll lead a team of analysts and take ownership of the wider marketing analytics agenda, including:
Developing the marketing analytics strategy and roadmap
Improving how marketing performance is measured
Building robust processes, frameworks and ways of working
Providing insight to support commercial and marketing decisions
Working across customer acquisition, engagement and retention
Identifying opportunities to improve performance and efficiency
Partnering with senior stakeholders to influence decision-making
Developing and coaching the analytics team
This is ahands-on leadership role. We're looking for someone who is comfortable getting into the detail, working directly with data and analysis, challenging existing approaches and building solutions themselves when required.
About youYou'll have a strong background inmarketing analytics, commercial analytics or a closely related discipline, ideally within a consumer-focused, digital or data-led business.
You'll combine:
Strong analytical and technical skills
Commercial and strategic thinking
Experience leading and developing people
Confidence working with senior stakeholders
The ability to turn complex analysis into clear recommendations
A practical, delivery-focused approach
The ability to balance longer-term strategy with immediate business priorities
We're particularly interested in people who havebuilt or developed analytics capabilities, rather than simply operated within an established function.
The opportunityThis is a chance to join at an important stage of the organisation's growth andshape the future of Marketing Analytics.
There is a strong data foundation and significant opportunity to build on what already exists, introduce greater structure and establish a high-performing analytics function that has a real influence on the wider business.
If you're a technically credible analytics leader who enjoysbuilding, delivering and influencing, this could be an excellent opportunity.
£115k-£150k + up to 15% bonus + benefits | London
Find out more and apply via the link below!