Customer Insight Analyst

Customer Insight Analyst

Birmingham City Centre | Hybrid | Permanent

Up to £50,000 + 20% bonus

We're recruiting a Customer Insight Analyst for an established organisation looking to strengthen its data and analytics capability.

This is a hands-on analytical role for someone who enjoys getting into the data, identifying what's driving performance and turning complex information into clear, practical recommendations. It’s a commercially focused analytics role where you'll use customer, digital and campaign data to uncover insights that improve marketing performance, customer engagement and wider business decision-making.

You'll work with a range of stakeholders across the business, using customer and digital data to help teams better understand performance, identify opportunities and make more informed decisions.

What you'll be doing

• Analyse customer, digital and campaign performance data to identify trends, opportunities and areas for growth.
• Deliver actionable insights that influence commercial and operational decisions.
• Build and maintain dashboards, reports and visualisations that make performance easy to understand.
• Measure marketing campaign effectiveness and help optimise customer engagement.
• Support customer segmentation, targeting and audience activation.
• Monitor key customer and digital KPIs and communicate performance clearly to stakeholders.
• Help improve analytical, reporting, visualisation and data governance practices.
• Work with internal teams and external data and technology partners on ongoing projects.
• Contribute to initiatives designed to evolve and modernise the organisation's data capabilities.

What we're looking for

• Advanced SQL skills and experience working with large datasets.
• Strong experience with BI and visualisation tools such as Power BI, Tableau, Qlik or similar.
• Experience developing scalable reporting and meaningful KPI frameworks.
• The ability to turn complex analysis into clear, commercially relevant insight.
• Strong communication and stakeholder management skills.
• An analytical mindset and genuine interest in customer behaviour and business performance.
• Knowledge of GDPR and data compliance best practice.

Experience with Customer Data Platforms, Python/R, predictive analytics, machine learning, AI-powered analytics or customer/CRM/digital marketing data would also be valuable.

What's on offer

• Hybrid and flexible working.
• Annual bonus scheme.
• Private medical plan.
• Pension scheme.
• 26 days' annual leave.
• And much more

If you are interested in this opportunity and would like to hear more, please apply with an updated CV and contact information, or reach out directly to