CRM & Data Strategy Analyst

CRM & Data Strategy Analyst

London – Hybrid

Up to £46,000 + benefits

The Company

A leading name in the luxury retail space is growing its Customer Experience team and investing in data-driven decision-making. This role sits within a collaborative CRM and data strategy function, driving customer acquisition, retention, and engagement through analytics and segmentation.

The Role

As a CRM & Data Strategy Analyst, you’ll work closely with senior analysts and CRM stakeholders to optimise campaigns and deliver actionable insights. You’ll be responsible for analysing customer data, shaping segmentation strategies, and reporting on CRM performance to improve engagement across multiple channels.

Key responsibilities include:

• Analysing and presenting customer data to inform CRM strategy and campaign optimisation.
• Building and maintaining customer segmentation for targeted campaigns.
• Owning reporting across CRM activity, including campaign performance and database health.
• Supporting data pipelines and automation to streamline CRM processes.
• Collaborating with senior stakeholders to influence customer engagement strategy.

Your Skills and Experience

• Strong SQL skills (essential).
• Hands-on experience in CRM analytics and campaign reporting.
• Experience in retail, e-commerce, or CRM-focused environments.
• Comfortable presenting insights to both technical and non-technical audiences.
• Python experience a nice to have
• Experience with ESPs such as SFMC, Zeta or Braze would be advantageous
• Visualisation tools (e.g., Tableau, Power BI or Data Studio)

Why Apply?

• Join a highly respected luxury retail brand with a growing data function.
• High-impact role with exposure to senior stakeholders and strategic decision-making.
• Work at the centre of CRM, data strategy, and customer engagement.