Senior Paid Search Executive
Hybrid working pattern - two office days per week required.
Who we are
Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 1500 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Role purpose
You will support the client team with the day-to-day running of paid search client accounts. You will research and prepare paid search analysis, undertake delivery work and liaise with clients, internal teams and third party suppliers to ensure optimal paid search project delivery and high standards of tracking and tagging. You will also have the project management and delivery responsibility for clients or areas of a larger client account. You may act as the client lead for some clients.
Main responsibilities:
General responsibilities
- Take ownership for the project management and delivery of key paid search projects. This may include acting as the client lead for some clients:
- Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
- Monitor paid search project performance, timelines and budgets and report on these regularly to the account manager/ director and the client
- Work collaboratively with cross channel teams to ensure the best result for your client(s)
- Support the team with the day-to-day running of paid search client accounts
- Carry out research for existing projects and for new business
- Research and prepare project documentation, presentations, analysis and reports
- Prepare cost estimates, project schedules, budgets and timelines
- Coordinate with internal project teams, software providers and third-party suppliers
- Carry out account administration as required, including but not limited to, note taking, booking meetings and drafting agendas
- Take on ad-hoc tasks as required
Campaign Strategy
- Set up and optimise accounts including tracking
- Troubleshoot issues with campaigns, creative, and implementation as they arise
- Regularly review our strategy, interpreting data to adjust our approach as necessary
- Work with your manager and the Paid Search Director to optimise campaigns and maximise performance across common KPI’s - ROI, CPA, COS, Revenue, Clicks and Impressions
- Align with media partners on campaign implementation, Own and manage in house reporting tool to retrieve data for campaign delivery analysis and optimization recommendations
- Follow up & reporting of cross channels campaigns
- Work with the analytics team & data miners on campaign analysis
Reporting
- Develop a relationship with the client, to provide accurate reporting and support in a timely and efficient manner, with a focus on quality and deadlines
- Conduct daily checks for accounts within the team and provide feedback to the Account Manager of any potential problems. This will include:
- Budget report to check account spend against the allocated budget
- Audits to spot anomalies or potential issues
- Checking landing pages that are not working correctly resulting in URLs needing to be updated
- Highlighting changes in keyword performing to spot issues and opportunity for growth
Skills required
- 3 years + experience in a digital marketing environment
- Comprehensive understanding and passion for digital, web analytics PPC and SEO
- Ability to conduct research and present back findings coherently
- Ability to multi task in a fast-moving environment
- Initiative and self-motivation
- Excellent attention to detail
- Strong excel and powerpoint experience
- Confident communication skills
- Good understanding of bid management tools & analytics packages
- Good understanding of tag management systems (GTM preferred)
- Good understanding of Javascript & HTML
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