The Role
Senior Measurement Innovation Manager (Data Scientist)
The Team
ITV's Outcome Measurement Innovation Team (MIT) is responsible for inventing, developing and scaling new ways to measure the business impact of TV advertising - on broadcast TV, ITVX, through sponsoring our shows and putting ads next to our content on YouTube.
As a strongly applied data science team, we are deliberately sat within ITV Commercial, which is the bit of ITV responsible for selling advertising products to businesses who want to advertise. This means we work with a range of advertisers - from big, famous brands all the way to small, regional, new-to-TV or digital-first brands looking for better business performance.
Our goal for all of them is simple: create scalable ways to measure the business impact of their ads. Or put another way, to give telly ads the outcome measurement they deserve.
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The role
As a Senior Measurement Innovation Manager, you'll need to combine deep technical skills with an understanding of marketing and advertising to deliver impactful measurement. You'll use your Python, SQL and experimental design skills to solve complex challenges, deliver the results of those experiments in a compelling way, and help evolve ITV's measurement products.
You'll work closely with our Project Manager, Client Strategy and Product Development teams, to develop new product ideas, and mentor junior team members in data science and measurement.
This role is for you if
- You like working with a variety of people rather than being in an ivory tower
- You like applying your data chops to make stuff that changes what people do
- You like messy, changeable gigs where you need to work things out and learn-as-you-go
- You're happy when your analysis is true/rigorous and useful/thought-provoking at the same time; dissembling with data makes your skin crawl.
Responsibilities
- Partner with the Project Manager and other team members, using your domain expertise, to work out the best measurement approach for advertisers of all sizes based on their needs, measurement maturity, business metrics and campaign parameters
- Partner with the Client Strategy team on client engagements to determine deeper need of clients and agencies for measurement across ITV's ad products
- Deliver highly engaging, data-driven presentations to clients, on how their campaigns have performed using your technical expertise, data science skills and measurement knowledge whilst bringing it to life for both technical and non-technical audiences
- Apply advanced Python and SQL skills to measure incremental business impact in a scalable way across advertisers
- Showcase your technical strengths by delving into client measurement challenges as well as educating junior members of the team in the data science and measurement
- Manage multiple client and internal projects simultaneously, meeting deadlines and maintaining quality
- Develop expert knowledge of the MIT product set to become a trusted advisor in their use and recommendation to internal and external stakeholders
- Generate new product ideas and work with Product Development to drive improvements, automation and innovation based on client feedback and personal experience
Skills you'll need(minimum criteria)
- 4+ years' experience as a data scientist or in a similar analytical/measurement-focused role, with a proven ability to apply advanced statistical and modelling techniques in a commercial context
- SQL expertise working with large datasets eg in BigQuery or similar
- Highly proficient in Python (or maybe some R), particularly for stats and machine learning
- Know your way round cloud environments and can use cloud resources efficiently, picking the right tools for the right job
- Strong understanding of experimental design for A/B tests and their measurement
- Highly organised, able to shift priorities quickly
- Able to communicate complex ideas simply, using clear language, visuals and metaphors
- Willing to share expertise and best practices in statistics and measurement with others
Other things we're looking for(key criteria)
- Knowledge of marketing effectiveness practices in other domains
- Familiarity with web analytics platforms (Google/Adobe Analytics)
- Experience working with audience data, segmentation and survey data
- Ability to develop strong relationships with clients and handle requirements gathering
- TV media knowledge, including BARB and key TV measurement terminology
Closing date: 22nd August 2025
Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested.
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