Senior Business Intelligence & Analytics Manager - Marketing
London or Leeds Hybrid Working (2 days on-site)
12-Month Contract
Excellent Day Rate (via umbrella)
Join a leading financial services organisation on a major data transformation journey. They're reshaping how marketing decisions are made - investing in modern BI platforms, real-time analytics, and innovative data solutions to power smarter, faster, and more customer-centric marketing.
This role is a rare opportunity to lead the evolution of enterprise-level marketing intelligence. As Senior Business Intelligence & Analytics Manager, you'll drive strategy, build high-impact BI solutions, and lead a team of experts to deliver truly insightful, self-serve analytics across the full marketing ecosystem - from digital and CRM to brand and ATL.
About the Role
You will:
- Define and deliver a forward-looking BI strategy aligned with marketing and business priorities
- Lead the development of interactive dashboards and self-serve reporting tools using Power BI and Tableau
- Integrate data from Adobe, Google, CRM, and media agencies to deliver unified and actionable insights
- Embed generative BI tools and real-time metrics to support proactive decision-making
- Act as a strategic partner across marketing, tech, and data teams - aligning roadmaps, tools, and priorities
- Manage and mentor a skilled BI team, championing a culture of innovation and continuous learning
- Apply best-practice data governance, ensuring data quality, accuracy, and compliance
What You'll Bring
- Advanced experience in business intelligence within a marketing, media, or customer analytics setting
- Proven expertise with Power BI, Tableau, or Looker, and data scripting tools like SQL, Python or R
- Strong domain knowledge of digital performance metrics, CRM data, and lifecycle marketing KPIs (e.g. CLTV, engagement, retention)
- Understanding of ATL measurement methodologies, including econometrics and brand tracking
- Hands-on experience with Google Cloud Platform (GCP) and platforms such as Adobe Analytics and GA4
- Experience leading BI innovation, including generative AI/BI use cases
- Excellent communication and stakeholder engagement skills - able to influence at all levels
- A track record of leading high-performing teams and scaling BI capabilities in a complex, fast-paced environment
Why Apply?
This is more than a BI leadership role - it's a chance to drive meaningful change in a forward-thinking business that's placing data at the heart of its marketing strategy. You'll have the tools, support, and autonomy to build next-gen solutions, lead talented professionals, and shape how marketing performance is measured and optimised for years to come.
Candidates will ideally show evidence of the above in their CV to be considered please click the "apply" button.
Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.
Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.
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