Wealthify – Senior Digital Analyst

Welcome to Wealthify: an ambitious, multi-award-winning, online saving and investing service. Based in Penarth, Wales, we want to inspire anyone to build their future wealth, by making it easy for people to do more with their money.

Our team is engaging, inquisitive, and inclusive, reflecting many different backgrounds and beliefs. We’re growing rapidly, which is why we're looking for talented, purpose-driven people who want to use and develop their skills to deliver an awesome experience to our customers.

And if that sounds like you, why not read more below?

The role

The newly formed Data and Analytics team will play an important role in Wealthify’s growth ambitions as it moves from start-up to scale-up.

We want to transform the way we communicate with our customers. To gain deeper understanding of their relationship with us including their digital journeys. To use insight and analytics to help design new products and propositions that support customers and help them to grow their wealth. To provide intelligence to the business that enables them to make the right strategic decisions to drive business performance and improve customer experience.

In your role as Senior Digital Analyst you’ll

help to build and iterate our new digital tagging framework and data layer, developing our understanding of how customers use our website, who converts, who drops off, why they drop off, and what we can do to increase conversion. support product teams in making data-informed decisions to shape their projects, and to help them measure the impact and success of project outcomes. proactively identify trends, opportunities, and problem areas from our digital data, collaborating with colleagues to validate hypotheses and inform new assist in the delivery of rapid test and learn across content on the website, helping improve the targeting of third-party activity including Paid Media, through provision of robust journey and conversion data. maintain high standards of quality, accuracy, and consistency across all digital data through regular monitoring of outputs and adherence to good implementation practices. take technical information and translate effectively into comprehensive, relevant and engaging presentation or

What we’re looking for

We value simplicity, communication, teamwork, trust, and confidence. These core values are what make us tick and keep us all on the same page; not just with how we work individually, but how we engage with each other and the service we offer.

Proven experience in Digital analytics, preferably in a start-up or fast-paced environment and/or within Financial Services. Evidence of having delivered a tagging implementation to track digital behaviours across websites and/or apps, and the use of data layers. Evidence of using digital data within a wider data architecture, to transform and connect other sources such as CRM data to produce richer insights. Experience in data visualisation and the use of BI packages to produce compelling visual outputs. Experience in the following or similar: Google Analytics 4 Google Tag Manager Google BigQuery Looker (formerly Google Data Studio) Google Analytics for Firebase Microsoft Power BI Working in Public Cloud environment, preferably Azure. SQL and Python programming languages Multichannel communications platforms like Optimove, Pega or Adobe Excellent communication skills and stakeholder management; the ability to consult and provide insights and recommendation to senior stakeholders. Proven ability to take initiative and be innovative. An enthusiastic and inquisitive approach to data collection and analysis.

What we give you in return

Competitive salary of up to £60,000. 24 days' holiday a year, plus bank holidays (you’ll earn an extra day holiday for each full year you’re with us, up to 28 days). Hybrid/remote working options. Flexible working hours, in line with business needs. Buy and sell up to 5 days of holiday per year.

And we have plenty of perks, too!

Annual bonus between 0-20% of your annual salary, which is linked to both company and individual performance. Private medical insurance. Death in service cover (x3 your annual salary). Income protection insurance.  Company pension plan. Healthify: a team to support the health and wellbeing of all staff at Wealthify. Ministry of Fun: providing plenty of social activities and events throughout the year. Offices in the picturesque Penarth Marina. Free office gym. Free parking nearby. A collaboration space and games room.

We’re a responsible company, and are constantly working to improve our culture, ethics, impact on the environment, and contribution to charitable causes.

This is a fantastic opportunity for the right person to join a dynamic, fun, and friendly company. If this job sounds perfect for you and you’d like to apply, please send your CV to .