Position Overview
We are seeking a passionate and highly motivatedSenior Data Strategy Analystto join the EMEA Data Strategy team. The Data Strategy team is the driver of end-to-end data and technology capabilities to enable first in class customer centric marketing. Reporting into the Senior Data Strategy Manager, the successful candidate will be responsible for discovering insights from large data sets and support data driven decisions to deliver better product, service and relevance to consumers.
Essential Duties & Responsibilities
Develop a comprehensive understanding of our data landscape, customer journeys, marketing experiences, and predictive model usage across our Marketing and Clienteling activities Lead analysis of our BAU Marketing and Clienteling experience to help our CIX team make effective optimisations Own deep dive analyses across our Marketing and Clienteling experiences, and present complex insights through creative storytelling to the CIX team Lead CRM test design and post campaign analyses to clearly communicate learning and recommendations to senior stakeholders Present analyses to senior leadership team as well as large audiences in a clear and concise manner Use understanding of our existing predive models to make optimisations to our customer experiences across the EMEA region and to develop the models for better customer engagement, retention and sales Build visualisation to highlight clear trends and correlations in BI tools like Tableau Collaborate with internal and external stakeholders to drive data-led business decisions
Experience, Skills & Knowledge
Relevant data experience in Data Strategy, CRM or Data Science or relevant educational qualifications (eg: Mathematics, Engineering, Statistics, Marketing) Experience of collation, interpretation, and analysis of multiple sources of data (SQL databases, APIs, web scraping) and data types Highly numerate & analytical with strong communication skills Experience in manipulating data through advanced quantitative methods: data models, statistics, machine learning Experience in presenting insights to non-technical stakeholders Excellent planning and organizing skills with a drive for results, problem solving and action oriented Team player with great interpersonal and communication skills (both verbal and written) Quick learner, with a taste for discovering new technical tools and spotting data inconsistencies
