Online Growth Director Marketing · London (Basé à London)

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 200 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024, and previously were 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start-up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

About the Role

We are looking for an Online Growth Director to help transform Bark.com's marketing and deliver growth across our key markets.

The main focus is on creating sustainable and healthy unit economics in our Australian market. We are transforming Australia from a lead generation model into a marketplace experience for users. The role will need to grow user sessions and revenues from non-paid sources like SEO and App, as well as working with the product team on conversion rate optimisations and repeat usage (LTV). There will then be a need to think about how the marketplace model can migrate to other major markets.

This role will also support hitting trading targets in our major UK & US markets which operate with a lead generation model. This requires a high degree of understanding across paid marketing channels which includes PPC, affiliates, and social. The focus will be on diversifying the current mix (heavily PPC reliant) whilst maintaining profitability.

You’ll oversee the end-to-end management, strategy, delivery, and optimisation of online marketing with a marketing budget of over £45 million a year.

In summary, you’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader, with a bias for action, who is prepared to roll their sleeves up and be hands-on in driving change along with the ability to develop and coach our performance marketers. We are growing fast, with a global presence and strong financial backing - so if you enjoy pace and change and want to make impactful change then this role is for you.

Responsibilities

• Develop strategies and plans to help scale the business, with a focus on:
  • Increasing share of traffic from non-paid sources (SEO, App)
  • Increasing cost efficiency of paid activity (in particular across Paid Search & Paid Social)
  • Increasing consumer conversion rate through user journey optimisation.
• Lead cross-functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / Missions.
• Develop and execute day in and day out testing and learning plans to continuously optimise media investments and effectiveness of marketing activity.
• Review & propose changes to Martech stack that will enable the wider marketing function to deliver against transformation objectives.
• Responsible for setting budgets, defining objectives and identifying and filling resource gaps.
• Leveraging AI for production efficiencies, SEO as well as marketing automation.

Required Skills and Experience

• You are an expert online marketer with a track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive transformation or navigating challenging growth scenarios.
• You have deep expertise in performance marketing, especially with Google and Meta.
• You love working with data and have strong analytical and quantitative skills and know how to drive marketing impact with the data.
• You are experienced in growth hacking and automation techniques as well as experimentation in order to identify scalable strategies.
• You have a strong understanding of marketing tracking and customer data, and know the latest industry changes affecting online visibility and PII.
• You are comfortable with marketing attribution, including multi-touch attribution, incrementality studies and marketing mix modelling.
• You are highly experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc) and have deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising) with a strong understanding on how these platforms can be leveraged for competitive advantage.
• You understand complex marketplace economics, including supply and demand dynamics and are familiar with user segmentation to target outcomes.
  

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed.
• Flexible working policy with a central office in London.
• Work from abroad for 10 days a year.
• Private health insurance run by Bupa.
• Personal annual L&D Budgets to spend on your development.
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes.
• Fully stocked kitchen and monthly lunches.
• Cycle to work scheme.
  
• Regular wellness days with industry leading talks through to massages in the office.
• Being at the forefront of an industry with new and exciting problems to solve.

Interview Process

• Screening Call with Talent Partner (30 mins).
• 1st Stage - Hiring Manager Stage (45 mins).
• 2nd Stage - Technical Task (60 mins).
• 3rd Stage - Values interview (30 mins).

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.

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