The Role
We are seeking a dynamic National Market Information Manager (Data & Insights) to join our national marketing department. This pivotal role involves leading efforts to gather, analyse, and interpret data to inform and shape our marketing strategies and decision-making. You will blend analytical skills, market research expertise, and strategic thinking to uncover actionable insights that drive business growth and support our marketing activation aligned with our growth mission.
Responsibilities:
Lead the design and execution of market research initiatives to understand market trends, customer preferences, and competitive dynamics in the construction industry.
Evaluate paid-for/subscription tools to ensure value for money and ROI.
Analyse market performance metrics, customer segmentation, and competitor effectiveness to identify opportunities for adaptation, optimisation, and improvement.
Maintain a comprehensive understanding of the business' target market segments, including key decision-makers, influencers, and competitors, shaping and developing the business personas.
Support the delivery of the national go-to-market strategy as verified by the growth mission team.
Provide insights to support marketing campaigns that generate leads and drive engagement.
Collaborate with cross-functional teams including marketing, business development, product development, IT, data and insights and finance to integrate data-driven insights into marketing strategies.
Foster a culture of data-driven decision-making within the marketing team and the wider business.
Managing research partners and consolidating their reports into the wider proposals, including KPI management/performance management etc in line with SLATechnical Expertise:
Develop dashboards, reports, and presentations to communicate key findings and recommendations to stakeholders.
Stay informed on emerging technology and market developments to keep the business at the forefront of the industry.
Proficient in data analytics tools and platforms such as SQL, Tableau, or similar software.
Experience with SharePoint and Office 365 platforms.
Translate complex data sets into actionable recommendations.
Attributes:
Essential:
Strategic thinker with a deep understanding of market dynamics, consumer behaviour, and the competitive landscape in the construction industry.
Strong communication, presentation, and interpersonal skills.
Bachelor's degree in Data Science, Business Administration, Statistics, Economics, or relevant experience in a related field.
Proven track record in providing and developing market insight strategies that drive business results.
Proficient in data analysis tools and techniques, including Excel, SPSS, SAS, R, Python, SQL, and Tableau.
Strong analytical skills to interpret complex data sets and derive actionable insights.
Proficiency in Microsoft Office.Desirable:
Data/Insights qualification (MRS, CIM).
Join us and play a critical role in driving informed decision-making, optimising marketing efforts, and contributing to the growth and success of our business. Apply now to be a part of our innovative team!
Additional Information
At Willmott Dixon we provide an inclusive and flexible working environment for people to thrive in and we are happy to support agile working wherever possible. We are a proud member of the Disability Confident Scheme.
About Us
Founded in 1852, Willmott Dixon's purpose is beyond profit; delivering brilliant buildings, transforming lives, strengthening communities and enhancing the environment so our world is fit for future generations. Ensuring that we add lasting value to the neighbourhoods we work in; our values, people, innovation, partnerships and focus on sustainability has allowed us to build a successful and solid privately owned business where our people can thrive.
Willmott Dixon was awarded No 1 in the Best "big" Companies (2022) to work for and the Times Top 50 Employers for Gender Equality 2024 and is the first major contractor and developer to win a King's Award for Enterprise in the category of sustainable development
