Media Data Strategy Specialist

Description

Location:Office presence is flexible (Walton Oaks, Tadworth); however, weekly visits to a London-based agency are mandatory.

About You:

You are ambitious and always taking initiative to make things better and bring others along with you. You are ready for a new challenge and want a career with purpose; to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

What makes working for Kimberly-Clark so special?

Working for Kimberly-Clark, you’ll have the opportunity to work across some of the biggest household names in the UK, including Andrex® and Kleenex®. Our brands are an indispensable part of life for people in more than 175 countries - almost ¼ of the world’s population purchase our products every single day!

We don’t take this for granted, we also recognise our responsibility in developing sustainable practices to support a healthy planet and helping to build stronger communities to ensure our business thrives for decades to come. In all that we do, we’re building a legacy of positive impact.

We appreciate that our people define who we are, and what we do. We offer careers that allow people to take pride in working for a company with the highest ethics and apply their diverse experiences and passion to brands that make lives better for people all around the world.

Excited yet?

You should be! This is an exciting opportunity for people who are passionate about growing their career within media in a high-profile position within Kimberly Clark UK.

The Role:

The role will be playing a pivotal part in our Media Performance Team, supporting our Media Managers to define audience strategies and connecting data across owned, paid and retail (2PD) within an eight figure annual media investment for Andrex® or Kleenex®.

You are a subject matter expert, willing to bring your experience and knowledge to stay current with industry trends, best practices, and new technologies to ensure our campaigns are innovative and effective. Being able to translate this to thinking big picture and prioritize the UK marketing strategic vision for execution.

Media innovation:drive insight led approach with test & learn mindset, connecting data types across owned and paid media. Push execution across agency partners to deliver learnings that build capability and audience insights across social and digital discovery channels.

Audience first:establish strategic audience application & measurement blueprint; build data mapping from multiple sources to create a combined audience view and feed creative insights. Creating a framework providing clear guidelines on audience choice and application based on defined aims. Seek opportunities to execute across with 0/1/2PD, including retailer data, to accelerate media capabilities.

Partnership management:define the roadmap for data utilisation across retail partners such as Amazon, Tesco and Sainsbury’s. Considering business KPIs, drive valuable shopper insights that inspire campaigns and stakeholders.

Consumer experience:determine customer journey in key value exchanges and innovation projects to ensure we are providing optimal experiences across channels. Drive audiences into one holistic eco system that delivers increased consumer participation and conversion.

MarTech Innovation:collaborate with cross-functional teams to explore innovative solutions; understanding of technology and applications, ability to work with technology teams to drive the implementation roadmap and connect stakeholders from insight to execution.

Analytics into action:strong understanding of setting KPIs, analysing results, monitoring performance and driving in-housing of analytics processes.

Skills and Experience

Minimum of 3 years of experience in media teams within agency or a large, matrix organisation.

Knowledge and experience of holistic consumer journeys across earned/ owned and shared touch points, and what role paid channels can play.

Ability to analyse data and derive actionable insights, able to translate complex insights into clear business value.

Ability to build relationships with internal stakeholders, media outlets and industry partners and develop a deep understanding of our business to drive conversations that propel progress.

Knowledge and experience of holistic consumer journeys across earned/ owned and shared touch points, and what role paid channels play.

Persistent performance focus and drive; proven track record of successfully applying analytics and insights to fuel media campaigns.

High interest and deep understanding of media with ability to provide direction and challenge where best practice is not met.

Strong understanding of CRM, digital marketing, MarTech, and analytics.

Proactive mindset and proven track record of making things happen to deliver business results.

Excellent communication and project management skills to manage multiple tasks concurrently.

Experience managing relationships within a large, multinational, matrix organization. Comfortable giving feedback to agencies and peers on their performance, results, and direction.

Total Benefits 

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. 

Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row. We offer a flexible hybrid working environment and welcome a conversation to this approach.

To Be Considered  

Click the Apply button and complete the online application process. A member of our recruiting team will then review your application and follow up with you if you seem like a great fit for this role.

And finally, the small print…. 
 

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Primary Location

Walton Oaks

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time