Head of Marketing – Events
£70,000 - £75,000 + Bonus
Hybrid
London
Leading global events business seeks a highly accomplished Marketing Director to join their team.
Our client hosts industry leading b2b exhibitions and conferences globally and in line with their rapid expansion plans the need has arisen to hire a Marketing Director.
This role centres on leading a growing team, currently 3. You will solely manage two events within the portfolio.
Key Responsibilities:

• Developing and implementing a marketing strategy to drive the events business forward
  
• Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
  
• Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
  
• Providing tools and materials for the effective functioning of the sales team
  
• Advising on the development of the corporate brand
  
• Overseeing the management of annual marketing budgets
  
• P&L Responsibilities for marketing
  
• Management of a team of 3 Training and hiring new staff
  
• Building strong relationships with managers across the business
  
• Delivering an overview of all marketing activities aiming to drive awareness and sales
  
• Overseeing coordination with external agencies
  
• Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
  
• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
  
• Market analysis and evaluation of marketing campaigns
  Profile Required:
  
• Strong track record in event marketing – ideally with 3 + years in management
  
• Expo and conference background required
  
• Strong knowledge and experience of Pardot and Salesforce
  
• Innovative and results driven – promoting a culture of high performance with a focus on successful outcomes
  
• The ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teams
  
• Technical skills – an understanding of content writing and creation, customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, email marketing, pay-per-click (PPC) advertising and automation
  
• Analytical skills – the ability to analyse and review marketing metrics and trends to identify opportunities and threats
  Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
  Our clients range from small start-up companies to FTSE 100 and 250 businesses.
  We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge