TheMarketing Data Analystwill play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions.

What You’ll Do

Ensure the highest data quality with zero errors

Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting

Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience

Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools

Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency

Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives

What You’ll Need

Minimum Qualifications

2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS

Undergraduate degree or equivalent combination of relevant career experience and expertise

Preferred Qualifications

Excellent verbal, written, and interpersonal communication skills

Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment

High technical capacity with attention to detail

Effective time management

Strong data collection and analysis skills

Curious, proactive, organized, and analytical nature

Data-driven mindset

Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)

Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)

Experience with web analytics and tracking

Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices

Travel Requirements & Working Conditions

Less than 20% travel required

Reliable internet access for remote work

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

#LI-LC1