Marketing Data Analyst

McGregor Boyall Associates
City of London
2 days ago
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Marketing Data Specialist, London







Overview

A global organisation within the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. This role is suited to a data-driven marketing professional with at least three years' experience, ideally within financial services, who can turn complex marketing data into clear insights that shape strategy and performance.



Key Responsibilities

  • Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.

  • Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.

  • Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.

  • Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.

  • Track, evaluate, and present key performance indicators to inform strategic decisions.

  • Recommend enhancements to marketing activity based on data findings and emerging best practices.

...

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