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McGregor Boyall Associates

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Last month

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Marketing Data Specialist, London

Overview

A global organisation within the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. This role is suited to a data-driven marketing professional with at least three years' experience, ideally within financial services, who can turn complex marketing data into clear insights that shape strategy and performance.

Key Responsibilities

Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.
Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.
Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.
Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.
Track, evaluate, and present key performance indicators to inform strategic decisions.
Recommend enhancements to marketing activity based on data findings and emerging best practices.

...

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