Loyalty & CRM Marketing Manager

We are seeking an experienced Loyalty & CRM Marketing Manager for a market leading company in Cardiff. This role is to develop, launch and drive the day-to-day operations of the new Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large-scale project.
Key Responsibilities & Objectives for the role:
Drive Profitable Sales Growth through our Loyalty Scheme

• Drive customer acquisition through all channels (website, social, in-store etc.)
  
• Create & maintain a Loyalty Scheme activity plan that drives additional revenue.
  
• Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity.
  
• Review ROI on all activity and provide regular stakeholder performance reports.
  Great Experience for Our Customers
  
• Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme.
  
• Manage rewards to ensure they align with customer expectations and values.
  Communication
  
• Create and maintain a clear communication plan.
  
• Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
  
• Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
  Technical/Compliance Support
  
• Deal with administrative tasks such as payments, data security and data governance.
  
• Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed.
  
• Monitor the health of the customer database to ensure the data being used across the business is accurate.
  Key experiences:
  
• Strong understanding of consumer behaviour and loyalty programme best practices
  
• Good stakeholder management and communication skills
  
• Enjoy working within a fast-paced, ever-changing environment.
  
• Previous B2C or online / Ecommerce experience desirable
  Specialist skills and experience:
  
• Experience with customer relationship management (CRM) systems & loyalty platforms
  
• Excellent writing, editing and proofreading skills.
  
• Good interpersonal and relationship-building skills to work with all other departments.
  
• Confidence to influence and collaborate with senior leaders.
  
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  
• Excellent project management skills with a track record of managing multiple initiatives simultaneously.
  Send your CV now to hear more