Head Of Marketing

Norwich
1 week ago
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We are seeking a dynamic and experienced Marketing Manager who is looking to step up to a Head of Marketing role.This pivotal role requires a strategic thinker with a passion for innovative marketing solutions.
The Company
Crane Garden Buildings have been designing and manufacturing Luxury, high quality bespoke garden buildings for over 50 years. They have strong links with the National Trust and are proud of the heritage and reputation they hold for quality and sustainability.
Key responsibilities for this Head of Marketing role:

  • Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
  • Manage the marketing budget, ensuring optimal allocation of resources across all channels.
  • Lead, motivate and inspire the marketing team, coaching and developing skills in order to drive succession planning
  • Oversee the creation of compelling content across multiple platforms, including social media, blogs, and email campaigns.
  • Utilise data analytics to assess the effectiveness of marketing campaigns and make informed decisions for future initiatives.
  • Collaborate with cross-functional teams to ensure cohesive messaging and branding throughout all customer touchpoints.
  • Lead on the design and execution of promotional events, product launches, and other marketing activities.
  • Stay abreast of industry trends and competitor activities to identify opportunities for future innovation.
    What we are looking for:
    The ideal candidate will possess a blend of creative and analytical skills, enabling them to develop effective marketing strategies that resonate with our target market. You will oversee all marketing activities, ensuring alignment with brand values and business objectives with the aim of growing market presence.
    Required Skills & Experience:
  • Proficiency in Microsoft Office and SEO tools (Google analytics, SEMrush) Adobe Acrobat, Adobe Photoshop and Canva.
  • Exceptional copywriting skills to ensure engaging content is generated and communicates our brand message effectively.
  • Excellent time management to prioritise tasks and meet deadlines in a fast-paced environment.
  • Advanced knowledge of Excel for data analysis and reporting purposes.
  • Experience in social media management to enhance our online presence and engage with our audience effectively.
  • A keen understanding of market dynamics to identify trends and consumer preferences that inform strategic decisions.
  • Strong communication skills to articulate ideas clearly and collaborate effectively with team members and stakeholders.
  • CIM or equivilent qualification and Google certified
    In reward this Head of Marketing role offers:
  • Salary relevant to experience
  • Bonus scheme linked to company performance
  • Car Allowance
  • Contributory pension
  • Health Shield payment Scheme
  • Death in service payment (twice annual salary)
  • Holiday entitlement that increases with length of service
  • Hybrid working arrangement
  • The opportunity to work for a company that is driven by it values and recognises that its people play a crucial role in its success
    This is a superb opportunity to join one of the biggest names within the Luxury Garden Building sector and play a key part in the continued growth of the business

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