Marketing Data Analyst

Who are we?

Lumon is a leading foreign exchange and international payments company which enables effortless overseas payments by uniting people, technology & expertise. We are passionate about what we do, as we believe helping people and companies achieve their goals is more valuable than just moving their money.

Life at Lumon

People are always at the heart of what we do, no matter if it’s our clients, our community or our Lumoneer's. We are a proud charity partner of Future First who support children in schools across the UK. We are a carbon neutral business. We are committed to Equity, Diversity and Inclusion; our EDI committee serves an important role at Lumon by challenging the status quo and helping us move the needle. We really want to make Lumon a great place to work, where people feel comfortable being themselves and where we can attract as much diversity as we possibly can. If this sounds good to you, then we’re thrilled you’re considering joining our team!

The Role

We’re looking for a Marketing Data Analyst to help build Lumon’s relationship with new and existing customers who are looking for currency exchange and management services.

Reporting into the Head of Brand and Customer Marketing, as our dedicated Marketing Data Analyst you’ll be responsible for gathering, analysing, and interpreting data from various sources to guide decision-making across the marketing department. This requires a strong analytical mindset, attention to detail, and the ability to transform data into actionable insights and will involve cross-functional working with our Revenue teams, Data, Product & Finance.

Responsibilities

1. Data Collection and Analysis: Gather, organise, and analyse marketing data from internal and external sources, including digital platforms, CRM systems, and market research reports.
2. Customer Segmentation: Develop and implement models to prioritise and rank customers based on engagement, behaviour, and demographic criteria. Develop CRM customer segmentation to support growth in our retained business model, and optimise conversion to trade of new business.
3. Lead Management: Collaborate with sales and marketing teams to refine lead definitions and ensure alignment cross-functionally and against strategy objectives. Continuously evaluate and optimise the lead conversion funnel by incorporating feedback and updated data. Support the development of lead scoring models to prioritise and rank prospects based on engagement, behaviour, and demographic criteria, in order to strategically target and personalise customer experiences.
4. Reporting & Analysis on Marketing Effectiveness: Analyse marketing channel acquisition, retention and customer conversion data. Provide insights to improve lead quality and nurture strategies, and responsible for creating the detailed reports on the effectiveness of marketing initiatives, such as paid ads, content marketing, email campaigns, and social media outreach.
5. CRM Performance Management: Analyse CRM campaign performance, including, but not limited to, email open rate & click-through rates, segment to conversion and impact on revenue. Identify opportunities for optimisation.
6. External Data Management: Collaborate with third-party vendors and data providers to acquire and manage external datasets. Ensure data integrity and accuracy by implementing best practices for data collection, storage, and analysis.
7. Reporting & Visualisation: Create both regular and ad-hoc reports and dashboards to share insights with the marketing team and key stakeholders, making data easy to understand and actionable.

Requirements

1. Proven experience in collecting, analysing, and interpreting marketing data from various sources, including digital platforms, CRM systems, and external datasets.
2. Hands-on experience with tools like (but not exclusively) SQL, Excel, Azure Data Warehouse, Google Analytics, Power BI, Python, Tableau, or similar analytics and visualization platforms.
3. Experience working with third-party data providers and integrating external data sources into marketing strategies.
4. Knowledge of data governance, quality assurance, and best practices for data integrity.
5. A demonstrable ability to analyse complex datasets, identify patterns, and generate actionable recommendations.
6. Strong problem-solving skills to address challenges in lead management, campaign optimisation and customer experience.
7. Ability to model different acquisition channel, and retention scenarios for marketing outcomes that link to revenue.
8. Broader experience in customer journey optimisation is useful.

What you'll be doing day-to-day

1. Manage and drive forward the data strategy for the Marketing team to support delivery of the CRM, marketing and commercial objectives of Lumon.
2. Manage the technical development requirements of Microsoft Dynamics and our email service provider, working closely with support teams.
3. Manage and provide database recommendations on Customer & Marketing strategy based on insight and trends to improve performance and enhance customer experience & commercial performance.
4. Create & optimise the segmentation and targeting of the customer database with the CRM journeys to provide timely messages and drive commercial performance of Lumon’s private and corporate contact strategy.
5. Support omnichannel contact strategy development and provide the data support required for our digital marketing function to target Lumon cohorts across all audience addressable digital marketing channels.
6. Ensure integrated, data driven contact strategy across CRM, digital marketing channels (paid search, paid social, affiliates) and our sales support teams to provide seamless customer experience, effective communications and profitable business growth.
7. Identify opportunities for automation to improve internal efficiency and overall customer experience across all digital customer touchpoints.
8. Provide weekly metrics and reports around campaign and journey performance, the success of campaigns and performance against commercial objectives.
9. Work with the CRM, Product, Marketing & Revenue teams and technical data owners across the business to translate business requirements into customer data solutions.
10. Working with the CRM, Marketing and Revenue teams, develop reporting and analysis to provide insight on strategy performance, database health and sales team performance.
11. Share insights with the wider teams, including (but not limited to); Product & Technology, Finance, Sales and the wider Marketing team.
12. Ensure all communication adheres to the relevant regulatory requirements e.g. GDPR.

What experience you'll need to be successful in the role?

1. 3+ years’ experience working with customer data to support CRM & Marketing strategies and create insight.
2. Extensive experience in the data industry, with exposure to a range of data solutions.
3. Understanding database architecture and data flows. Able to work with raw data to analyse performance and draw useful conclusions and solve problems.
4. Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.
5. Desired experience using Microsoft Dynamics, DotDigital and / or similar CRM Campaign Management tools.
6. Able to communicate complex technical data designs and segmentation to non-technical people.
7. Excellent understanding of CRM technologies, not limited to Email ESP’s.
8. Passionate about customer data, analytics, and driving performance through segmentation and targeting.
9. Highly organised, with a strong attention to detail. You’ll be highly ambitious with high levels of curiosity, low ego, a strong work ethic and you’ll put the team’s success ahead of your own. You’ll have a career to date that demonstrates hard work, a focus on fulfilling your potential and enabling others around you to do the same.

What you'll get:

• A competitive salary
• 25 days Annual leave, with a chance to purchase up to 5 additional days’
• Birthday day off
• Free monthly company lunches
• Summer and Christmas parties, and other fun social events throughout the year
• Access to Pirkx benefits platform which includes online GP, cashback and discounts on shopping and restaurants, gym discounts and more!
• Medicash health scheme for you and your family
• Cycle to work scheme
• Quiet/Prayer room in Head Office
• Employee Assistance Programme
• Mental Health First Aiders
• Pension
• 4x Life Assurance
• Ongoing training and development
• Enhanced maternity leave
• Menopause support
• 2 additional days a year for ‘Moments that Matter’

Lumon is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, sexual orientation, age, marital status, disability, or gender identity.

If you consider yourself to have a disability or require any reasonable adjustment during the recruitment process or within the workplace, please highlight this at the earliest opportunity, we will provide appropriate support to you throughout the process.

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