Location – London (Hybrid: 3x/week)

Data-Driven Research and Insights

MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.

Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.

#FandomIsOurJam

As a Research Director in Custom Research, you’ll oversee the successful execution of a variety of research projects, using your research expertise to deliver complex designs, comprehensive analysis plans, and define the vision for reports, demonstrating expert-level analysis and insights. You’ll manage a small team of researchers, overseeing resourcing strategy to achieve project goals and providing guidance and support in individual team members’ development. You will also manage client relationships, ensuring high client satisfaction for every project.

We’re Looking For

• A Qualitative leaning Research Director, someone who has experience leading qual projects and managing the client from start to finish - writing Screeners, Discussion Guides, briefing moderators, attending Focus Groups, Dyads and managing Qual Operations are all tasks for this role
• Moderating experience would be ideal, with openness to moderating if required.
• Someone who understands quantitative research, the pros and cons of different approaches. Many projects have qual and quant components, and our ideal candidate can lead and support qual-quant integrated studies, partnering with our quantitative team without going too in-depth on the quantitative side
• Someone who will hit the ground running. Someone excited by the idea of learning on the job – absorbing and growing in real-time.
• Someone eager to jump in on every stage of the research/insights process – from soup to nuts!
• A strong eye for detail – sweating the small stuff is as important as the big stuff.
• Team player – we are stronger together and we work in groups.
• A good cultural and professional fit with our growing London team of hybrid Researchers, who service local clients across Europe
• Creative thinkers – if you come bursting with ideas and can see patterns in data, we’re excited.
• Curious minds, especially when it comes to people and what makes them tick.
• Strong communicators – written and verbal. Being able to find the right words to articulate the question, the story, and everything in between well is a big deal for us.
• Someone interested in either the Entertainment landscape, the Tech world, or the universe of Lifestyle Brands – we work with some of the biggest names in each category.
• Any experience with Youth (e.g. research with kids, parents), Family, diverse audiences or foundational type studies is a plus
• Ideally has experience as a manager of a team or individual, or looking to grow into a management role
  
  

It’ll Be Helpful If You Have

• At least 7 years of previous experience in research – commercially or academically – even if it’s a short stint, we’d love to hear about what you’ve already nailed.
• At least a Bachelor's degree in the Social Sciences, Economics, Business, Marketing, Statistics, or related fields.
• A pretty good handle on Microsoft Office. We use it a lot.
• Enviable PowerPoint / Slides skills – we tell visual stories (backed up by data)
  
  

Benefits And Perks

• 29 days annual leave, PLUS Bank Holidays
• Flexi-time with core hours between 10am and 3pm
• A suite of benefits including food allowance for in office days
• 2 days’ work from home, per week
• 4% match pension scheme
• Enhanced maternity pay
• Regular social events in both of our UK locations
• Professional growth and career development
  
  

Our Purpose

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com