Digital Marketing Specialist

King's Lynn
1 month ago
Applications closed

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Are you a graduate looking to kick-start your career in Digital Marketing and want to specialise in SEO and Marketing analytics?

An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team based near Kings Lynn. This role is ideal for a data-driven professional with a passion for digital marketing or marketing analytics, looking to develop a career and shape the future of measurement and insights within a progressive and dynamic manufacturing and retail business.

The ideal candidate will need to demonstrate strong analytic skills and enjoy working with numbers; SEO is less creative and more about using data to problem solve and make website changes to improve rankings. This role would suit someone with a strong aptitude for statistics, analytics or measurements & insights.

Key Responsibilities for this Digital Marketing specialist role:

  • Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.

  • Work with the team to oversee the PPC account making performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)

  • Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics

  • Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders

  • Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions

  • Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets

  • Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).

    Experience & Skills Required:

  • A bachelor’s degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training

  • Strong analytical mindset with the ability to gather and interpret data to generate insights

  • Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads)

  • Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.

  • Effective communication, writing, and teamwork skills to collaborate across teams

  • A positive attitude and eagerness to learn and grow in a fast-paced environment

    What’s on offer for the right candidate:

  • Salary up to £28,000

  • Contributory pension

  • Health Shield payment Scheme

  • Death in service payment (twice annual salary)

  • Holiday entitlement that increases with length of service

  • The opportunity to develop a career and work for a company that is driven by it values and recognises that its people play a crucial role in its success

    If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you

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