Job Title: Senior Marketing Executive
Salary: up to £30,000
Location: Hertford
Contract: Permanent, Full Time, Hybrid
Hours: Monday to Friday 8-5pm
Company:
Our client is seeking a skilled Digital Marketing Manager to lead the strategic development, execution, and optimisation of digital marketing campaigns across multiple platforms within the events industry. In this pivotal role, you will ensure that digital marketing efforts align with the company's overarching marketing strategy, driving growth initiatives and delivering on key business objectives. This hands-on position requires a strong blend of expertise in website management, content creation, data analytics, and social media engagement to enhance online visibility, engagement, and overall business impact.
Responsibilities:
·Digital Strategy - Develop and optimise digital marketing strategies to align with business objectives across all platforms.
·Website Analytics - Track and analyse website performance using Google Analytics to improve marketing initiatives and conversion rates.
·SEO & Optimisation - Implement SEO strategies to drive traffic, improve rankings, and enhance user experience.
·Social Media - Manage and grow social media presence (LinkedIn, Instagram, TikTok), ensuring engaging and brand-consistent content.
·Content Creation & Campaigns - Develop digital content and execute campaigns to boost audience engagement and lead generation.
·Website Management - Maintain and update websites via CMS (WordPress), ensuring SEO-friendly content and functionality.
·A/B Testing - Conduct A/B tests on email campaigns, landing pages, and paid ads to optimise performance.
·Email Marketing - Plan and optimise email campaigns, including automation, segmentation, and tracking.
·Team & Agency Management - Mentor junior team members and oversee external agencies for PPC, SEO, and content projects.
·Media Partner Management - Coordinate media partner deliverables to maximise ROI.
·Event Support - Oversee promotional materials, event branding, and digital assets for in-person events.
Skills & Experience Required:
·Expertise in website analytics & Google Analytics to track performance and user behaviour.
·Strong SEO knowledge to improve organic visibility and ranking.
·Experience in social media marketing (LinkedIn, Instagram, TikTok) with a focus on audience growth and engagement.
·Hands-on experience with CMS platforms (WordPress, Shopify) for website updates and optimisation.
·Strong email marketing skills, including automation, segmentation, and A/B testing.
·Experience in PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads).
·Strong data analysis & A/B testing skills to refine digital campaigns and optimise performance.
·Experience in media partnerships deliverables and ensuring deadlines are met.
·Ability to mentor team members and manage relationships with external agencies.
·Excellent written and verbal communication skills for content creation and marketing messaging.
·Self-motivated with a proactive approach - able to take initiative, identify opportunities, and drive projects forward independently, with the ability to work independently and collaboratively in a fast-paced environment.
Company Benefits:
·20 days + bank holidays
·Hybrid working - 3 days office (Tuesday - Thursday)
·Bonus scheme - uncapped.
·Monthly team incentives, e.g vouchers, lunches and trips.
·Pension scheme.
·Free parking available.
·Team events.
·Employment discount
·Sick pay
Thank you for your interest in this vacancy, which is being advertised by Smart10 Recruitment Group, who are acting as an employment agency / business. Your application will be considered in competition with others, and we will contact you within 3 working days if you have been shortlisted.
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