Data Governance, Senior Manager

Publicis Media Global Operations is a worldwide network of agency specialists committed to advancing ad technology, maintaining data accuracy and governance, conducting research, and offering analytics and reporting. Our team plays a crucial role in the media campaign development and delivery process, driving advanced solutions for our clients.

Role Overview:

Are you passionate about ensuring data cleanliness and accuracy? Join us as a Data Governance Senior Manager, where you'll spearhead global taxonomy and data governance initiatives to ensure top-tier data quality for a global clients campaigns. You'll develop a thorough understanding of global taxonomy requirements, collaborate with Publicis and partner agencies, and enhance taxonomy usability.

Key Responsibilities:

• Data Compliance:Utilise the Publicis Media suite of products to ensure both local and central media teams comply with standardized taxonomy and processes.
• Data Quality Assurance:Maintain data dictionaries/master data across all platforms. Ensure taxonomy and planning tools reflect accurate media tactics and creatives.
• Data Integrity Maintenance:Validate that media teams complete necessary information for generating meaningful insights.
• Data Visualization and Reporting:Empower media teams to visualize data efficiently within reporting dashboards or third-party planning tools, building reports to derive key insights.

Your primary focus will be on managing the data governance network for a key global client, facilitating knowledge transfer, training, and providing leadership to digital data, tech, and buying teams, ensuring superior data quality at Publicis Media.

Core Areas of Focus:

• Taxonomy Management:Develop and manage consistent taxonomy and naming conventions within key platforms, including Planning Tools, Claravine, proprietary tools, ad servers, and activation platforms.
• Data Strategy Development:Create a strategic framework for linking data across all client sources, enabling comprehensive reporting and optimization.
• Network Reporting Utilization:Enhance the use of Publicis reporting tools. Collaborate with teams to evaluate and update these tools, ensuring all strategic activities can be analyzed effectively.
• Process and Product Design:Collaborate with internal teams and clients to develop and refine data governance processes and products to ensure top-tier data quality.
• Emergency and Escalation Point of Contact:Serve as the central contact for data governance-related emergencies and escalations.
• Quality Assurance:Maintain compliance with client-defined taxonomy, using reporting dashboards or manual Python scripts for data validation.

Qualifications:

• Expertise in data governance standards, ideally in the advertising sectors or similar (but not essential).
• Comprehensive understanding of paid media processes, including Strategy, Activation, Ad Tech, Analytics, Operations, and Reconciliation.
• Critical thinking abilities to identify and address business challenges.
• Proficiency in MS Excel, including pivot tables, formulas, and macros.
• Experience with project management tools like Jira, and familiarity with data visualization tools.
• Knowledge of digital media technologies such as ad servers and DSPs would be advantageous.

Success Criteria:

• Develop positive relationships with the Operations Lead, Data Governance Associates, Tactical, and Activation Group.
• Adhere to data standards, resulting in positive client feedback and high-quality assurance scores.
• Provide constructive support in team management and training.