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Job Title: Business Intelligence Director
Location: London, UK
Reporting to: Head of Business Intelligence
Who Are We?
T&Pmis one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
The Business Intelligence team at T&Pm aim to exploit every opportunity to use data for systemic efficiency and strategic enhancement. We do this by automating data pipelines, connecting fragmented data sources, and building smart reporting solutions. This work powers marketing with a true performance mindset, where accelerated learning and optimisation is key.
As a Business Intelligence Director, you will work with internal and external stakeholders to understand and analyse our clients’ technology, define their needs and business rules, lead the development of customised data models that act as the foundation for reports, dashboards and data products that enable analysis and decision-making.
You will be a trusted consultant and advisor for our clients and lead our data engineering and business intelligence analysts through all stages of the project life cycle. By identifying business needs, translating them into requirements and aligning them to scopes of work, you will play a crucial role in delivering lasting change to the way we and our clients operate.
Key Responsibilities
- Building relationships with our clients to understand their capabilities, needs and business goals
- Taking a solutions-focused, collaborative approach to find ways to improve upon the status quo
- Designing and overseeing the data pipeline to ensure that accurate data moves from disparate sources, through the right platforms into the appropriate data model
- Working with diverse teams to adapt processes and share information to ensure end-to-end accuracy of data
- Exploring how data is reported, analysed and consumed to define and capture requirements for changes and new features in existing deliverables.
- Helping to define business rules and processes to be used in QA for checking data consistency and accuracy.
- Utilising the measurement frameworks and KPIs we use to measure success and working to both replicate and enhance that narrative in all data-driven outputs.
- Working with technical teams to test reports, solutions and dashboards ensure they’re fit for purpose and to troubleshoot errors
Skills and Experience
- Significant experience as an end-user or a creator of solutions built using BI technologies such as Microsoft Power BI, Datorama, Google Looker.
- An understanding of cloud technologies such as Azure or BigQuery
- Knowledge of the decisions businesses typically want to make about their marketing and business performance, and a point of view on where the biggest challenges and opportunities lie
- Motivated by taking on new challenges and learning new things.
- Able to articulate examples of changes personally made to processes, technology or data models to deliver a better outcome.
- Understanding of the interpersonal challenges of creating data solutions and have the communication skills to connect, unify and motivate people.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
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