Business Intelligence Analyst

Position:

Reporting directly to the Chief Commercial Officer, the Business Intelligence Analyst will play a vital role in supporting the company's commercial activities. This position involves analysing market data, identifying key segments and targets, performance reporting and providing actionable insights to support strategic decision-making and commercial strategies. The ideal candidate will have a strong analytical background, proficiency in segmentation and targeting techniques and the ability to communicate complex findings in a clear and concise manner. The candidate will be comfortable working proactively and managing their own tasks, as well as confident collaborating with others and effectively communicating regularly with senior managers and the Executive Team

Key responsibilities:

Market Segmentation:

• Conduct detailed market segmentation analyses to identify distinct customer groups.
• Within segments identify target clients and products.

Targeting Strategies:

• Develop and implement targeting strategies to focus on high-potential customer segments.
• Work with the Marketing and Business development teams to ensure alignment of targeting efforts with overall business objectives.

Data Analysis and Reporting

• Collect, clean and analyse data from various sources to support business decisions.
• Manage systems and leverage insights for business improvements.
• Analyse market trends, customer behaviour and competitive landscape to provide actionable insights.
• Develop and maintain dashboards and regular reports (create visual representations of data to communicate insights effectively), to track key performance indicators (KPIs) and present to key stakeholders.
• Assist in the preparation Board presentations.

CRM Administration

• Maintain and update CRM records to ensure data accuracy, consistency, and completeness.
• Manage user permissions, workflows, and system configurations to optimize CRM performance and support business processes.

Strategic Positioning

• Assist in developing positioning strategies to differentiate products and services in the market.
• Ensure that positioning strategies are informed by robust market and customer data.

Cross-Functional Collaboration

• Support the development of client proposals with market intelligence and analytical insights.
• Collaborate with all departments to integrate segmentation and targeting insights into business strategies.
• Facilitate meetings to gather input and foster alignment across departments.

Requirements

• Minimum of 5 years’ experience in a commercial/business analyst role, preferably within a pharma services, CRO, or relevant B2B environment.
• Strong numeracy skills, comfortable working with data.
• Knowledge of the pharmaceutical development lifecycle and environment.
• Excellent analytical skills and a desire to problem solve.
• Proficiency in CRM systems. Experience of Hubspot an advantage.
• Proficiency in data analysis tools and software including Excel. Knowledge of Microsoft SQL, Python or similar an advantage.
• Experience with data visualisation tools such as Power BI or similar.
• Experience with GlobalData an advantage
• Excellent presentation and communication skills.
• Very organised and structured.
• Able to meet deadlines and communicate progress; be flexible to adapt if plans change.
• Excellent interpersonal and rapport building skills to work with stakeholders.
• Proactive approach to work, demonstrating initiative and reliability.
• Fluent level of English both spoken and written, with a keen eye for detail.
• Outstanding work ethic and a commitment to meeting timelines without compromising quality.

Company Benefits Include:

• A competitive salary.
• 25 days annual leave in addition to bank holidays- increasing incrementally.
• An additional day of leave on your birthday.
• Opportunity for hybrid working.
• Contributory Pension.
• Life Assurance Scheme.

Wellbeing benefits, including: a health care plan and on-site gym.