Business Intelligence Analyst

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Venue

Located in the heart of West London, Chelsea Football Club is one of the world’s most iconic football clubs and a premier sports and events venue. Stamford Bridge, blends rich football heritage with state-of-the-art facilities, offering a dynamic and inspiring environment for both matchday and non-matchday operations.

As a world-class venue, Stamford Bridge hosts not only thrilling Premier League fixtures but also an array of high-profile events, conferences, and hospitality experiences. From our luxurious hospitality suites and restaurants to our versatile event spaces and fan zones.

About the Role

The Business Intelligence Analyst will partner with in-venue operations at Chelsea FC. They will support contract decision making, working side-by-side with hospitality leadership to drive intelligent impact. By delivering a suite of insight and analytics services, the role will improve the efficiency, effectiveness, and resiliency of the business. Supported by a centre of excellence within Legends IQ, the Analyst will serve as an on-the-ground ambassador ensuring quality standards are maintained in every step of the operations. In addition to planned consulting services and ad hoc work, the role will drive innovation and adoption of operational best practices.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

Key Responsibilities:

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• Deliver IQ business intelligence and analytics services to in-venue stakeholders:
  
  Develop specific venue knowledge, including physical configuration, proposed technology, and operational processes.
  
• Set up and deliver a suite of reporting (heat maps, dashboards, presentations, status updates) standards and formats for partner and operator end-use.
  
  Support monthly business and post-event reviews to share performance updates and identify opportunities.
  
  
• Develop and deploy optimal pricing, product, placement, and promotion strategies across all tiers within hospitality and GA based on team objectives, fan and client feedback.
  
• Partner with Legends IQ to bring subject matter expertise across Audience insights, Modelling Insights, Data Visualization, Strategic Insights, and Data Engineering to drive consistent and scalable outcomes.
  
• Identify opportunities to change existing product offerings or distribution.
  
• Communicate key guest insights and potential action items.
  
• Analyse and build optimal solutions around variable labour and cost of sales management.
  
• Inform innovation and operational excellence initiatives:
  
• Leverage available consumer insights and emerging technology tools to drive guest experience and profitability.
  
• Support for strategy development of new technology initiatives in cooperation with the client’s Business Intelligence team.
  
• Support best-in-class data governance to in-venue management team through data audit, upgrades, and management trainings.
  
• Fulfil ad hoc, ongoing reporting needs and analyses:
  
• Support or directly complete ad-hoc analytics projects as needed or required.
  

We are looking for someone with:

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• Experience in quantitative, analytical consulting, and/or client-facing businesses, as well as experience interacting with internal organizational leadership.
  
• Bachelor’s Degree and/or master’s degree in business analytics, statistics, economics, or a related field.
  
• Self-starter who is eager to learn the business and drive insights.
  
• Able to simultaneously manage a high level of detail across multiple projects.
  
• Able to work independently and manage time effectively.
  
• Able to maintain customer confidentiality and work well within a team environment.
  
• Experience communicating complex ideas to non-technical audiences.
  
• Experience using Excel, SQL, R, Python, and/or Tableau for data analysis.
  
• Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
  
• Proficient in Microsoft Office and Adobe.
  

Recruitment Process Outlined:

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• 1st Stage - Intro Call with Talent Team 
  
• 2nd Stage -  Interview/ Presentation SVP Of Marketing 
  

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.