Associate Director, Audience & Data Strategy

Associate Director, Audience & Data Strategy — IPG Mediabrands UK

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages marketing investments globally and provides strategic services across its agency networks and partner companies. The company operates in multiple countries with diverse teams and works with a wide range of brands.

The Associate Director of Audience & Data Strategy plays a crucial role in developing and executing audience and data strategies for key clients, primarily Amex and Kenvue. This role involves working with managers, managing project tasks, and collaborating with internal teams to deliver data-driven solutions. The Associate Director will leverage audience insights, data management expertise, and IPG\'s proprietary tools to drive impactful marketing strategies for our clients.

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• Leadership and Management:
  
• Provide leadership and guidance to our team manager, overseeing their work across assigned client accounts.
  
• Lead the development and execution of audience and data strategy deliverables with consult and support from the directors, for key clients.
  

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• Scope and Revenue Management:
  
• Coordinate project tasks with clients, ensuring alignment on deliverables.
  
• Manage project tasks, budgets and timelines to ensure profitability and client satisfaction.
  
• Paid Client Responsibilities:
  
• Focus on delivering exceptional audience and data strategy services to key clients, including Amex and Kenvue.
  

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• Audience Strategy:
  
• Proven expertise in audience, culture and category insights and research design.
  
• Utilize third-party tools such as YouGov, GWI, and TGI to gather audience insights and inform strategy development.
  
• Ability to craft compelling data narratives and easily translate them for clients and wider agency teams.
  
• Collaborate with the Strategy team to develop compelling and inspirational audience stories using Mediabrands or client-specific frameworks.
  
• Passionately curious and always seeking creativity and innovation in data, exploring new methods and perspectives to think outside the traditional insights bubble.
  

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• Data Management:
  
• Understand the first-party, second-party, and third-party data landscape and with support from Directors work with activation teams to connect strategic audiences with activation audiences.
  

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• Interact Audience Console:
  
• Maintain a working knowledge of the IPG Interact toolset and capabilities, driving adoption and utilization across Mediabrands and client teams.
  
• Translate strategic audiences into actionable planning and addressable audiences within Interact and consult local teams on using them.
  
• Provide training and support to users on the Interact platform.
  

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• Pitch Support:
  
• Support the SVP, Audience Analytics and Directors in EMEA pitches, contributing to the development of compelling audience and data strategies.
  

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• Collaboration with Research and Insights Function:
  
• Custom Research: Support the creation of bespoke surveys to analyze audience trends, brand behaviors, and market impact.
  
• Insight Generation: Support in the presentation of custom research findings through actionable and measurable insights.
  

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• Experience in digital marketing and audience targeting techniques.
  
• Strong working knowledge in using third-party audience research tools such as YouGov, GWI, and TGI.
  
• Familiarity with first-party data strategy and implementation.
  
• Understanding of the data ecosystem and application across addressable channels.
  
• Excellent communication, presentation, and interpersonal skills.
  
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
  
• Ability to look past just the data and provide compelling narratives.
  

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

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• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  
• Free breakfast and free lunch
  
• Early finish Fridays
  
• Core Hours (Mon-Thurs, flexible start/finish times)
  
• Electric vehicle salary sacrifices car scheme
  
• Interest free season ticket loan
  
• Paid time off for Volunteering
  
• Group Income Protection
  
• Life Assurance
  
• Private Medical Insurance or Health Cash Plan (dependent on level)
  
• Group Personal Pension Plan with matched contributions from 3-6%
  
• Generous Parental Leave & Pay
  
• Employee Assistance Programme
  
• Free eye tests
  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!