Position Overview
Analyst, Global CX Strategy
About the job
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
We are seeking a passionate and highly motivated individual to join the Customer Experience (CX) strategy team. The Global CX Strategy team is a critical enabler in customer centricity and strategic business growth.
The Global CX Strategy Analyst will support the team by analysing business performance, structured and unstructured data from our global voice of the customer program, and the impact of key CX initiatives. The role involves generating compelling insights and recommendations that drive positive customer experience improvements, enhance long-term customer value, and support sustainable business growth.
Reporting into the Global CX Strategy Director, the successful candidate will be a junior-weight business / data analyst, confident in the use of SQL and preferably Dataiku. They will be adept at using their technical skills in order to access, summarise and manipulate the customer data required in order to derive evidence-based insights and recommendations.
Essential Duties & Responsibilities
Role specifics:
Designing the targeted data extracts, manipulations and summarisations required to answer key customer-centric questions
·Support Senior Managers to build actionable insights from the Voice of the Customer data set, including aligning data back to our core transactional data
Making sense of large data sets and distilling outputs into easy-to-understand, actionable strategies Assessing the effectiveness of existing CX initiatives, providing performance reports and insights to optimise performance Ability to apply analytical skills to evaluate the value and potential impact of new CX initiatives. Ability to think creatively to identify and deliver new, innovative analytical projects from existing and new data sources Ability to design and recommend different types of analytical approaches, in the pursuit of more confident recommendations. Champion analytical best practice such as test and learn practices and disseminating between correlation and causation. Monitor industry trends and best practices to ensure the business remains competitive in its CX strategy
Experience, Skills & Knowledge
Preferred skillset & experience:
Entry/junior-weight analyst, ideally with experience of analysing customer-level data Experience within the luxury brand or retailer markets is beneficial Good understanding of transactional / behavioural / Voice of the Customer data sources Familiar with programming languages (e.g. SQL) as well as BI tools (e.g. Tableau, Snowflake) Fully fluent in Excel and PowerPoint Highly numerate, with strong communication & problem-solving skills Self-motivated, analytical, with sharp attention to detail. Proactive, collaborative, and able to manage multiple projects simultaneously