At American Golf, we are more than a retailer we are a community united by a shared passion for the game. As the UK’s leading golf retailer, we aim to provide everything a golfer needs while creating a workplace where people feel supported, valued, and empowered to succeed.
We are looking for a creative and commercially minded Email Marketing Executive to join our Marketing & CRM team. This role plays a key part in delivering engaging and data‑driven email campaigns across the American Golf brand, while also supporting the development and growth of an exciting new brand within the German and wider EU market.
Reporting into the Senior Email Executive, you will combine creativity, technical capability, and analytical insight to drive customer engagement, loyalty, and revenue through smart, personalised email marketing.
Our Values
Our culture is guided by five core values, which influence how we work and how we support each other every day:
Passion – Trailblazing our love of golf, retail, and the customer experience.
Respect – Valuing everyone, every day.
Integrity – Acting with honesty, transparency, and accountability.
Drive – Aiming for excellence in everything we do.
Expertise – Sharing knowledge and continuously developing our skills.
Key Responsibilities
Build, proof, schedule, and deploy engaging, mobile‑optimised email campaigns using the Emarsys platform.
Collaborate with designers, trading, merchandising, and content teams to deliver compelling, on‑brand email communications.
Write clear, engaging copy tailored to segmented and personalised audiences to drive engagement and conversion.
Deliver email activity across both the American Golf brand and a growing German‑focused brand, adapting content as required.
Use customer data and segmentation to personalise campaigns and support lifecycle and automated journeys.
Support the optimisation of automated programmes such as welcome, re‑engagement, and win‑back journeys.
Monitor and report on key email performance metrics including open rate, CTR, conversion, and ROI.
Use GA4 and performance insights to identify trends and optimisation opportunities.
Champion testing and continuous improvement across subject lines, content, layout, and messaging.
Maintain high standards of deliverability and ensure compliance with GDPR and data governance requirements.
Keep up to date with email marketing best practice, competitor activity, and emerging CRM technologies.
What We’re Looking For
At least 18 months’ experience in an email marketing or CRM role within a fast‑paced environment.
Hands‑on experience with Emarsys or a similar ESP, including segmentation and automation.
Confident working with HTML and/or scripting alongside drag‑and‑drop email builders.
Strong copywriting skills with a focus on engagement and conversion.
Experience using GA4 and email KPIs to drive optimisation.
A strong testing and performance‑improvement mindset.
Excellent attention to detail and the ability to manage multiple deadlines.
Proactive, curious, and open to adopting new tools and technologies, including AI.
An interest in golf or the wider sports industry is desirable.
Why Join Us
At American Golf, you’ll join a team that values creativity, collaboration, and continuous improvement. This role offers the opportunity to influence customer engagement across multiple markets, develop your CRM expertise, and contribute to exciting brand growth plans.
If you are passionate about email marketing and thrive in a fast‑moving, collaborative environment, we would love to hear from you.
Apply now and help shape meaningful customer experiences at American Golf.
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