About ETS:

For more than years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures includeTOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

We are seeking a highly skilled and experienced Insights and Analytics Manager to join our global center of excellence for e-commerce and site experience. In this role, you will anchor our analytics efforts in Google Analytics and Google Tag Manager, driving data-driven insights that empower marketing managers and site experience leaders across various business units and divisions. You will be responsible for standardizing data collection and reporting practices, ensuring consistency and accuracy in how we measure and analyze user behavior on our websites. This role requires a blend of technical expertise and business acumen to set up and implement when necessary, as well as to create dashboards and reports that support critical business decisions. Additionally, a critical aspect of this role is to establish and maintain governance on the tools, setup, and reporting to ensure integrity and consistency across all analytics efforts.

RESPONSIBILITIES

Data Governance, Strategy and Implementation:Develop and implement a standardized approach to data collection, including naming conventions for events, setup and structure of the data layer and oversights of implementation. Guide the technical setup and QA of analytics systems to ensure accurate data collection.Reporting and Insights:Create and maintain dashboards and reports that provide actionable insights to marketing managers and site experience leaders. Standardize reporting practices to ensure consistency across various business units and divisions.Governance:Establish and maintain governance policies for the tools, setup, and reporting to ensure data integrity and consistency. Regularly audit and update analytics configurations to adhere to governance standards and best practices.Collaboration and Leadership:Interface with marketing managers and other stakeholders to understand their data needs and ensure analytics solutions meet those needs. Manage and mentor a team of insight and analytics strategists and technical resources.Technical Expertise:Serve as the in-house expert on Google Analytics and Google Tag Manager, staying up-to-date with the latest features and best practices. Provide guidance on the technical setup of analytics on websites, ensuring data is collected accurately and efficiently.Business Focus:Translate complex data into clear, actionable insights that drive business decisions. Develop and present regular reports and findings to senior leadership and other stakeholders. Adhere to ethical standards and comply with the laws and regulations applicable to your job function.

SKILLS

Technical Skills:Deep understanding of data layers, event naming conventions, and data collection best practices. Ability to guide technical teams in the setup and QA of analytics systems.Analytical Skills:Strong ability to analyze complex data sets and translate them into actionable insights. Experience in creating and maintaining dashboards and reports using tools like Google Data Studio/Looker, Tableau, or similar.Governance:Experience in establishing and maintaining governance policies for analytics tools and reporting. Ability to audit and ensure compliance with governance standards.Leadership and Collaboration:Experience managing and mentoring teams. Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders across various business units and divisions.

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