Web Analyst (Marketing)

Albelli
London
1 year ago
Applications closed

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As a Technical Web Analyst at albelli-Photobox group, you will be responsible for organizing, maintaining, and extending our server-side tracking framework with the goal of harmonizing our web analytics, marketing, and technology implementations. You will work with in-house developers, conversion specialists, data engineers, analysts and marketers. You will have a chance to exchange experience with talented specialists on a regular basis.

Primary Responsibilities

Take ownership of our server-side tracking framework to create a unified and scalable implementation across both app and web Partner with stakeholders to translate business goals and questions into measurable KPIs and tracking requirements Create tracking requirement briefs and align implementation and planning with product owners, developers, and marketers Extend integrations between web analytics data, our data warehouse and BI/marketing tools

Impact and Contributions

This role will be responsible for driving the planning and ownership of our server-side tag manager. You will work with teams across the business from Analytics, Marketing, BI, Data, Developers, and Product Owners to deliver the data that they need. As the expert in all things web and app data, there are many teams in the business who will feel your impact.

Experience and Attributes we'd like to see

Minimum of 4 years of related work experience Experience with server-side tracking tools such as Tealium EventStream (preferred), Server-side Tag Manager, Segment Experience with set up and maintenance of AppsFlyer is a plus Experience integrating marketing tools such as AppsFlyer, Facebook, Google, etc. Experience with mobile marketing and cross-device tracking Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, Tealium etc. Experience with web analytics tools such as Adobe Analytics (preferred) or Google Analytics Experience with Conversion Rate Optimization tools such as Adobe Target (preferred), Optimizely, Google Optimize, Visual Website Optimizer etc. Strong sense of responsibility for your area of work Perfectionist with attention to detail and hands-on mentality Strong communication skills with the ability to understand and problem solve for a variety of stakeholders

What's in it for you?

At Albelli-Photobox Group, we understand the importance of work-life balance. You'll find opportunities to make the most of our generous annual leave policy, remote working policy, and a versatile hybrid working model. We provide a comprehensive benefits package to all Albelli-Photobox employees, and you'll discover a warm and inclusive company culture that includes social events throughout the year and a team rich in diversity.

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