SFMC Campaing Developer
A leading marketing consultancy that currently works alongside a number of global corporations such as ITV, Samsung and TUI (to name a few) is currently hiring a Technical Consultant (SFMC) with 1 to 3 years’ experience in designing workflows, campaigns and communication strategies within SFMC. The chosen candidate will also be given a chance to gain experience to other CRM platforms including Adobe, Marketo and Braze.
This is an exciting/challenging position where you will work directly with the end clients, owning the delivery of day-to-day projects. Our client is offering a basic salary between £35,000 to £47,500 + Bonus + Excellent Benefits with Hybrid/Remote working to be based in Southwark, London.
Responsibilities:
Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud.
Build and manage customer journeys, email templates, landing pages, and web forms.
Utilise Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder to implement campaigns.
Develop and manage email marketing campaigns, including template creation, content integration, and deployment.
Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
Troubleshoot and resolve technical issues related to campaign execution.
Implement and manage automated marketing workflows to streamline campaign processes and improve efficiency.
Ensure data integrity.
Utilise advanced segmentation techniques to target specific audience groups and personalise marketing messages.
Stay updated with the latest Salesforce Marketing Cloud features and best practices.
Conduct A/B testing and leverage analytics to drive continuous improvement.
Develop and maintain documentation for processes and configurations.
Core skill set:
Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder is a must have.
Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies is a must have.
Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation is a must have
Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation is a must have.
Analytical skills to develop insights from campaign data and drive data-driven decision-making is a must have.
Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus
